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\uD83D\uDDD3 Date

\uD83D\uDC65 Participants

\uD83E\uDD45 Goals

Gather Reporting Requirements

We would like to touch base and discuss (including but not limited to)  :

  • How does your current reporting on Loyalty and Digital data look like

  • What are some of the metrics/systems you use for tracking

  • What are your reporting pain points

  • What are some of your common data “Asks” from the analytics team

\uD83D\uDDE3 Discussion topics

State

Notes

Current State

  • Most Loyalty Asks go through Shawn

  • Team is comfortable with Business Objests and that gets used the most

  • Projects and Promotions trackers built by the insights team


Good To have

  • Drag and drop tool to do analysis and easy setup of trackers

  • Building Consumer profiles over each of our platform

  • Performance of Lotalty guests in each of our categories

  • Guest Behavious changes - Guest Journey

  • What are the triggers that would compel guest to switch

  • Propensities for campaigns and categories

  • Product Launches and Stickiness - Audience that would be the core audience for the launched product - Penetration

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