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Please use the following segment filters in Braze when targeting customers who have opted in to email and/or push notifications

  • Email Address is not blank AND Email Subscription Status is 'Opted In'

  • Email Address is not blank AND Push Subscription Status is 'Opted In'

All other email and push related user properties will be deprecated, see Workstream #2: Moving Event Properties to User Properties

The subscription status of a customer can be checked under the Engagement tab of the User profile page

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