Table of contents
Types of events
User Interface Events
TBC
Conversion Events
TBC
Categories
In addition to the above, we group events according to the user flow they belong to. In Amplitude these are called Categories, while in mParticle they are called Tags. Events are categorised as follows:
User Flow | Description |
|---|---|
Authentication | Events related to the Sign Up, Sign In and Sign out flow |
Branch | Events that have Branch as a source |
CRM | Related to campaign management (Email Opens, bounces, etc) |
Session | Used for events related to the start and and of a session, flags evaluated, user attributes updates |
Loyalty | Events related to the Loyalty program (transactions claimed, users created, points expiring) |
Offers | Events related to the Offers features (e.g. offer selected, offer added to cart) |
Rewards | Related to the reward flow in the loyalty program (reward selected, reward added to order) |
Marketing | Used for ad-hoc marketing campaigns |
Navigation | Used to understand our users interaction with clickable and viewable components (e.g. Page View, Button Click) |
Orders | Related to transactional events, e.g. add to cart, checkout, purchase |
Deprecated | Used for events that will be replaced by new ones or are related to deprecated features. See more details here: Deprecated Events |
How it works
Amplitude
In Amplitude the event categories appears in charts and dropdown menus:
You can access the descriptions directly in the chart drop-downs or in the “Govern” Menu:
mParticle
In mParticle, you can access the event tags and description by accessing the “Catalog Menu” (Data Master > Catalog):
