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This document summarizes the information that we require for new markets onboarding in CRM services. The objective is to facilitate onboarding phase and speed up journeys deployment

Business Intake

Available Ordering Channels

Channel

Front Counter

Kiosks

Curbside

Drive Thru

Click & Collect

WL Delivery

QR Web Ordering

Table ordering

Yes/No

% Sales

% Coverage

[if applicable] Loyalty

Channels

Channel

Front Counter

Kiosks

Drive Thru

Click & Collect

WL Delivery

Yes/No

% Sales

% Coverage

Program Structure

Please feel including

  • Program Launch date

  • Program structure (rewards, tiers, conversion)

  • Other benefits

  • Standard marketing materials

  • Bonus points or any incentive available at sign up

  • User flows mapping if available

Loyalty Calendar

[if applicable] Coupons

Coupon Strategy Set Up & Management

Types of coupon available

Specify which are the coupon used: % discount, $ off, bundle, personalized coupons

Specify if there are specific coupons to be used for CRM specifically

Example:

Checklist BK UK v1.docx

Technical Intake

CRM Stack

Amplitude

Braze

Branch

mParticle

App

Yes/No

Link

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