What is Metadata?
Information for Search Engines and Social Media platforms, to change the way your website is presented to the public.
For Search Engines, it will determine the title and the descriptions seen after search. You can also define keywords to aid Search Engines on the identification of your business type.
For Social Media, it will determine the image, title, and descriptions shown when a link from your website is shared in said platform(s).
Note: metadata can currently only be edited for the entire platform, not per page.
Example of metadata:
To collect from the Franchisee (with example in italic)
Metadata for Search Engine Optimization (SEO)
Title: Firehouse Subs Switzerland
Description: Serving a variety of hot specialty sub sandwiches crafted by our chefs using signature recipes, made with fresh, delicious and locally sourced ingredients. Premium meats and cheeses, steamed hot and piled high on a toasted sub roll. Flavor is our mission! Discover all the products, the history of the brand and where to find our restaurants.
Keywords: subs, sandwiches, premium, meats, cheeses, steamed, toasted, flavor, specialty, hand-crafted, quality, local, fresh, delicious, heroes, real, firemen
Metadata for Social Media
og:title: Firehouse Subs Switzerland
og:description: Serving a variety of hot specialty sub sandwiches crafted by our chefs using signature recipes, made with fresh, delicious and locally sourced ingredients. Premium meats and cheeses, steamed hot and piled high on a toasted sub roll. Flavor is our mission! Discover all the products, the history of the brand and where to find our restaurants.
Please request the meta data in all languages supported by market.
Please request market to select default language - it will default to that if the above is not found.