This documents summarizes the content of the onboarding folders and should help Accenture team to navigate easily the files included/determine the profiles that should have access to each file
Documentation Summary
Resource | Category | Description |
|---|---|---|
BUSINESS | This is the standard pitch deck that we use in internal and external meeting to explain what RBI CRM Services is and what we aim to achieve with it | |
BRAND CREATIVE | This contains BK Brand Design and visual identify guidelines, including references to logo, color palette, illustrations etc. We need to ensure that every content we produce is aligned with brand guidelines | |
BRAND CREATIVE | Deep dive into color, claims and assets for loyalty | |
ANALYTICS | Braze testing | |
BRAND CREATIVE | Here are summarized the main brand priorities for the semester. When approaching new campaign and concepts, we should be supporting those brand priorities. Accenture team will receive a training every quarter/semester according to the needs | |
ANALYTICS | Understanding the impact CRM is having on business is fundamental, both for RBI and its franchisee. In this document we are summarizing the methodology RBI has consolidated to measure CRM incrementality on total sales and CRM impact in specific campaigns | |
BRAND CREATIVE | Most of the emails we utilize today are either email from the library (so adapted from a design created from another market) or content blocks email. In this document you can see the blocks that are already available | |
BRAND CREATIVE | Here you have reference to existing journeys (visual, copy and translation) and in-app messages templates | |
https://app.amplitude.com/analytics/burgerkingde/dashboard/482el67g | ANALYTICS | Overview of CRM dashboard and analytics |
https://app.amplitude.com/analytics/burgerkingde/dashboard/j6n3s3n2 | ANALYTICS | Weekly insights dashboard to review performances or A/B tests results |
ANALYTICS | Deep dive into loyalty events | |
https://rbictg.atlassian.net/wiki/spaces/~63066b46b155e59f6955f85f/pages/3907453081/Events+Categorization#Data-tracking-Plan-Main-Events & 2301 - RBI Int Data tracking Plan Events update.xlsx | ANALYTICS | Here you can see our data plan that is applied to all markets with RBI Tech solution. Each event is described and the applicable properties are detailed |
ANALYTICS | Contactable sales are the sales coming from users who are opted in to email and/or push notifications and/or SMS. This document summarizes how we track the metric and ways we are leveraging to grow the % of contactable sales | |
BUSINESS | Summary of the markets we are operating, highlighting current status, channel available and point of contatcs |