This is a template that should be used to document each feature. It’s meant to be easy, not prescriptive - change it at will!
Table of contents
Definition
Status | DISCOVERY |
RBIberia Owner | Paula Winter |
RBI Owner | ? |
❓ Open questions
We need to constantly make this section empty.
Success metrics?
Did we run any A/B testing similar in other countries?
Is there a possibility of an MVP?
How can we simply the design?
Requirements
Problem statement
Currently, we have a limitation on our platform that prevents from configuring different images for the products on the menu, depending on the service mode This makes it difficult to personalize the customer experience and the appropriate presentation of the products depending on the channel. By consequence, it can bring the following negative impacts:
Inconsistent User Experience: Images play a significant role in enhancing the user experience. This inconsistency can erode brand trust and negatively impact user engagement.
Lower Conversion Rates: Images have a significant impact on conversion rates.
Customer Frustration: If customers repeatedly encounter images that don't align with their expectations on a particular channel, they might become frustrated and disheartened.
Data Collection and Analysis: Differentiating images by purchase channel can provide valuable data on customer behavior, preferences, and buying patterns specific to each channel. Without this data, it becomes harder to analyze and optimize your strategies effectively.
Hypothesis
By forming a strategic partnership with a well-established and recognized player in the industry, RBI aims to tap into their existing user base and brand recognition providing an increase in terms of new users acquisition. (define expected increase)
Common benefits of strategic artnership are:
Access to a Wider Audience: Partnering with a major industry player would provide RBI with direct exposure to their extensive user base, helping to reach a larger and more diverse audience.
Credibility and Trust: Leveraging the credibility and trust associated with RBI partner's brand can enhance our platform's perceived reliability, potentially easing user adoption barriers.
Cross-Promotion Opportunities: Collaborative marketing efforts and cross-promotions could result in more effective outreach and engagement, creating a synergy that attracts users from both sides.
Success metrics
a) User Growth Rate
b) Conversion Rate
be it home delivery, mobile ordering, kiosk or public letter (when the purchase channel is not yet known).
WL Solution
To address this issue, we propose to implement the ability to set different images for the products in our menu, depending on the selected purchase channel. This will allow for a visually appealing and personalized presentation of products on each channel, thus improving the customer experience and providing a more accurate representation of available products.
Example:
Scenarios
Note: these are high-level scenarios that must pass testing before we can release the feature. They should also be used to drive design. Note that we do not specify user interface details in these steps - that is deliberate so that we focus on the process and not on the UI since the UI can change throughout design and development.
Scenario 1: xxx
Steps | Expected results |
|---|---|
Do this | Expect that |
Design
Figma design here: [insert link]
Architectural Diagram
Diagram here: [insert link]
Assumptions
Schroer, Gabriel (Deactivated) here we need to list the design specs to be applied for the images according to the brand guidelines
Acceptance Criteria
Image Settings:
The platform must allow assigning specific images to the products on the menu according to the purchase channel: home delivery, mobile ordering, kiosk and public menu.
The configuration of the images must be done from Sanity.
Viewing Images:
When displaying the menu on the home delivery channel, only images configured specifically for that channel should be displayed.
When displaying the letter in the mobile ordering channel, only images configured specifically for that channel should be displayed.
When displaying the menu on the kiosk channel, only images configured specifically for that channel should be displayed.
When displaying the chart in the public chart channel, only images configured specifically for that channel should be displayed.
Catalog update:
For the release of the configurable images per purchasing channel functionality, an ad hoc update of the product catalog must be performed to automatically replicate the currently registered image to all remaining image options.
During the ad hoc update, all images that do not have a specific configuration for a shopping channel should be replaced with the currently registered image.
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