CRM (Braze) Events
- da Mota Viana, Duarte Manuel
- Rodrigues da Silva, Manuel
Â
Â
Event | Description |
|---|---|
Email Sends | A marketing email is successfully sent to a user from a registered email address |
Email Deliveries | A marketing email is successfully delivered to a user from a registered email address |
Email Opens | A marketing email is successfully opened to a user from a registered email address |
Email Clicks | A user clicks on a marketing email from a registered email address |
Email Unsubscribes | A user unsubscribes from email communication preferences from the website/app |
Email Bounces | A marketing email bounces from the user's registered email address |
Email Soft Bounces | Â |
Email Marks As Spam | Â |
In- App Message Clicks | A user specifically clicks on a button within IAM(In-app message) on the website/app |
In- App Message Impressions | A user views the IAM on the website/app |
Campaign Control Group Enrollments | Â |
Campaign Conversions | Â |
Canvas Conversions | Â |
Canvas Entries | Â |
Exit Matched Audiences | Â |
Experiment Split Entries | Â |
Experiment Step Conversions | Â |
Global Subscription State Changes | Â |
Push Notification Bounces | Â |
Push Notification Opens | Â |
Push Notification Sends | Â |
Push Registration | Â |
Webhook Sends | Â |
Â
Useful Links
https://www.braze.com/docs/user_guide/data_and_analytics
Â