Entry Criteria
Have performed a loyalty transaction
Not being part of the control group
Important: set exclusion criteria + exist crieria for everyone who has more => 4 transactions (solution: Amplitude cohort?)
First Check (after 15 days)
Do they have more than 1 transaction? We need 2 steps to do so, as we don’t have the combined event for online & in-store loyalty transaction
Check 1: two transactions on the same channel if not
Check 2: one transaction per each channel
Path 1: Less than 2 purchases
Check if they have redeemed a reward or not (if not, we can use the reward as an incentive)
Path 1A: less then 2 purchases, no rewards redeemed
Check if they have enough point balance (as we telll them there is free food as a prize)
Path 1AA: less then 2 purchases, no rewards redeemed, enough points
Push them to use the reward they have on their pocket
If the did not purchase: remind them to use the reward
If the did purchase (they now have 2 purchases): bring them to the path 1C (150 points)
Path 1AA: less then 2 purchases, no rewards redeemed, not enough points
Bring them to path 1B
Path 1B: less then 2 purchases, rewards redeemed
Push them to the third purchase with 75 extra points
Check if they made a purchase
If they didn’t make a purchase, remind them of the reward
Check after 7 days if they make a purchase
If they did make a purchase (2 purchases), wait 7 days to check if they do purchases spontaneously. If they don’t bring them to path 2
Path 2: More than 2 purchases (3)
Push them to the 4th purchase with 150 bonus points
If they do the purchase, exit the canvas
If they don’t do it, remind them of the incentive
At this point, if they don’t engage, exit from the canvas
