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Glossary of Digital Same-Store-Sales (SSS) methodologies

Sum of these four metrics is current methodology for digital contribution to Same-Store-Sales

Metric

Methodology

File

Delivery

Take delivery (3P + WL) sales YoY and multiply by 0.75** to get incremental delivery sales YoY. CY - PY incremental sales is contribution to SSS.

Monthly Execution SSS - New.xlsx

Delivery tab

MO&P

Take mobile order and pay sales YoY and multiply by 0.37** to get incremental mobile order and pay sales YoY. CY - PY incremental sales is contribution to SSS.

Monthly Execution SSS - New.xlsx

MO&P tab

Points

Rate that we are giving away points YoY on a point-per-known-diner-sale basis. Take total points issued / total KDS $ in both PY and CY. Take difference between CY and PY in this metric, and multiply by CY KDS $ to get points saved (or lost) is CY. Multiply this by value of a point (~$0.0049) to get dollar contribution to SSS.

Monthly Execution SSS - New.xlsx

Points tab

Scan & Pay

Value of the SoS (Speed of Service) seconds saved in the drive-thru YoY. Do a bucketed correlation on a restaurant level between YoY change in Scan & Pay penetration of loyalty transactions and YoY change in SoS. This gets you an approximate value of gaining 1% in S&P penetration in terms of SoS. Then take the YoY increase in S&P penetration, multiply by the SoS value of increasing 1% in S&P, and finally multiply by the value of a SoS second (~$27,000 on an annual per restaurant level).

Monthly Execution SSS - New.xlsx

Scan & Pay tabs

** Delivery incrementality found to be ~75% through multiple analyses, done on both the guest and the restaurant level.

**MO&P incrementality found to be ~37% through multiple analyses done on the guest level.

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