📌 Roadmap Q2 2024

This section outlines the different items that our teams plan to work on during Q2 2024.

Before we cover them in detail, we’d like to give more context on our approach to roadmapping.

Themes approach

We have recently started using themes as a key driver to organize our team’s quarterly work. A theme is a specific problem or opportunity that our teams will focus on during the quarter. We use themes because:

1. Themes facilitate collaboration and communication among teams, because everyone is on the same page as to what to focus on.

2. We can make meaningful progress in one topic​, rather than small progress in many.

3. Themes help prioritize important topics alongside urgent ones​ on the day-to-day.

The theme of this Q2 2024 is digital ordering flow. The digital ordering flow covers the guest journey from selecting a store for ordering (pick up or delivery) to paying for it and viewing the order confirmation details.

Development and Discovery

Each team has recorded a video explaining their Q2 2024 roadmap. You will see that most teams cover two main sections – development items and discovery items.

• Development items: this is the work that markets plan to execute on during the quarter. Discovery has been performed and have a clear idea of what needs to be implemented.

• Discovery items: our teams have identified a series of potential problems and opportunities. During the quarter, we will work on defining those items. The outcome of discovery is to have a well-defined problem, with clear success metrics and any insights to ideate solutions. Discovery items are not to be executed on in the current quarter but rather defined so that they can potentially be addressed in subsequent quarters.

Find below each team’s Q2 2024 roadmap.

Team roadmaps

Transaction Value Stream

Menu & Restaurant

Our Menu & Restaurant team focuses on guest flows specially on menu navigation from the product detail page to adding items to cart, including order customization and improvements from the Store Locator to Menu with Service Mode seleted.

In line with the quarter’s theme, the team’s main focus will be on upselling experience which we will introduce a new upsell modal. We will also work on product customization which allow our guests to customizated the products in one single page. Store Locator map view experience will be also improve.

Additionally, Menu & Restaurant also plans to work on operator experience - such as improving Digital Operation Portal (DOP) to CSV price upload capability and onboarding new restaurants integrated with our Partner API which we will have available on Sanity. Validate PLUs for menu items directly in Sanity which will allow validations on price and availability.

You can find more details in the video below.

Fulfillment

Our Fulfillment team focuses on our cart and checkout flows. They also take care of Payment Service Provider (PSP).

In this quarter, payments will be the main focus on Fulfillment Team, the new payment architecture will allow for easier, faster integration with future Payment Service Provider (PSP). Enhanced observability and monitoring metrics is also focus on Fulfillment Team, which will result in more efficient root cause analyse.

Check the video below to learn further details about our initiatives.

Delivery in progress

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Engagement Value Stream

Loyalty & Offers

Our Loyalty & Offers team focuses on expansion Loyalty platform.

In this quarter, we will develop a new away to redeem rewards for loyalty points and cash which means market will have a capability to make available for guest redeem rewards with a combination of loyalty points and cash (euros, ponds and etc).

We will also work on enhance our Cart Level discount to provide a reward discounts (% or $ off) on a product. We will also work on expose promo code logic in Loyalty APIs. In addition, on Sanity we will allow markets to add a minimum spend rule to offers and rewards based on total cart.

Check the video below to learn further details about our initiatives.

CRM

This quarter, CRM Team will be focusing on key topics to be compliance with GDPR such as Privacy Right which will improve the data deletion & access and tracking requests. We will also work on Cookie Banner on One Trust.

Additionally, CRM Team also will work on multi-CDP support and have a proof of concept (PoC) on Bloomreach.

Users to validate

This quarter, our User Team is focused on adding a capability to our Support Tool to find guests by the phone number. Also User Team will work on improve our CRM stack for guest events originating for accounts with a phone number without an associated an email address.

Core Front-End in progress

Our Core Front-End team continues to work on performance and optimizing how our application run in Android devices. In addition, Search engine optimization (SEO) functionalities continues being focus on our team to improve our capability to boosting our brand’s visibility.

Check the video below to learn further details on our initiatives.

Core Back-End/DevOps

Our Core Backend/DevOps takes care of performance and observability of our platform.

In this quarter, the Core BE/DevOps team will work on improve Loyalty endpoints performance and enhance our system health metrics and overall engineering dashboard.

Data Core in progress

This quarter, our Data Core Team is focused on building a new marketing models segments in easily activate data in CRM campaigns, seeking to increase conversion rates and decreasing churn rates. Enhanced Data Quality Loyalty Monitoring which means:

• Create Loyalty user views to be able to easily track user inconsistency's, add some metrics such as last day of claimed transactions transactions balance and etc.

• Create a Loyalty checks quality controls and alerts.