Glossary of digital metric forecasting methodologies
File: 2024 Digital Forecasts.xls
Metric | Methodology |
|---|---|
MAU | Take growth rate of previous month YoY, then multiply by nominal amount of same month in the PY. For example, if forecasting February 2024, take growth rate between Jan 2024 vs Jan 2023, and apply to nominal amount in Feb 2023. Make any necessary adjustments if there are special cases in either PY or CY. |
Known Diner Sales | Same as above. |
Known Diner Transactions | Same as above. |
Known Diner Count | Same as above. |
MO&P Sales | Same as above. |
Delivery Sales | Same as above. |
Kiosk Sales | Same as above. |
Catering Sales | Would be same as above if not fore lack of historical data. Current methodology ties goals |
Scan & Pay Sales | |
App Rating | |
Points |