🎯 Objective
\uD83D\uDCCA Success metrics
Success Metrics
Importance | Metric | Description | Current Value | Expected Value | How are we measuring it? |
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Impact on moving user further in the funnel from: /cart -> / cart/payment (Feature has the biggest impact on this step) |
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SUCCESS METRIC | Overall CVR Rate from / cart to / cart/payment | Overall conversion rate from /cart to /cart/payment. Out of the total users who land on the /cart how many proceeded to /cart/payment page |
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CONTROL METRIC | CVR Rate of guest users from / cart to / cart/payment
| Overall conversion rate from /cart to /cart/payment for users with GuestID. Out of the total users who land on the /cart how many proceeded to /cart/payment page that are Guests |
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CONTROL METRIC | CVR Rate of registered users from / cart to / cart/payment
| Overall conversion rate from /cart to /cart/payment of registered users. Out of the total users who land on the /cart how many proceeded to /cart/payment that are registered |
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Impact on the CVR to purchase $ on the end of the funnel from / cart to /order-confirmation/[OrderID] |
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SUCCESS METRIC | Overall CVR to an actual purchase from / cart to /order-confirmation/[OrderID] | Overall conversion rate from /cart to /order-confirmation/[OrderID] Out of the total users who land on the /cart how many end up on /order-confirmation/[OrderID] |
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CONTROL METRIC | CVR Rate of guest users from / cart to /order-confirmation/[OrderID]
| Overall conversion rate from /cart to success page for users with GuestID. Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] page that are Guests |
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CONTROL METRIC | CVR Rate of registered users from / cart to /order-confirmation/[OrderID]
| Overall conversion rate from /cart to success page of registered users. Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] that are registered |
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Impact on the CVR to purchase $ considering the whole ordering flow |
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MONITOR | CVR Rate to purchase of users landing on /menu with service mode selected to purchase | Out of all the users landing on /menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address), how many end up purchasing - so end up on /order-confirmation/[OrderID] |
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Clicks |
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CONTROL METRIC | % of users selecting guest checkout at /cart | Out of the users at /cart unauthenticated, how many select guest checkout to continue |
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CONTROL METRIC | % of users selecting sign in at /cart | Out of the users at /cart unauthenticated, how many select sign in to continue |
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Funnel abandonment- where we see people drop off including guest email input and sign in/register pages |
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CONTROL METRIC | abandonment rate |
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Time to Place an order from the moment of intent |
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CONTROL METRIC | Average Order Placement Time for
| Time from starting ordering process (/menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address) to finish placing an order so end up on /order-confirmation/[OrderID] |
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Registration - Cannibalization |
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CONTROL METRIC | Count of opt in originated from the /cart step | % Opt-in database evolution- as it relates to the trade off digital sales increase vs known sales increase. If we increase sales but reduce drastically the opt-in database you are influencing less people with CRM comms which we know has a higher LTV than the normal guest checkout customer |
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Financial Impact |
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MONITOR | MO Sales | Total sales generated by mobile ordering/ mo |
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Overall Experience |
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MONITOR | App Ratings | DE seeing complaints in App ratings that no guest checkout is available |
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Phase | Scope | Timeframe | Available on staging | Available on Production | Notes |
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1 | TRX-908 - Getting issue details... STATUS F TRX-949 - Getting issue details... STATUS F
TRX-959
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Getting issue details...
STATUS
F TRX-947 - Getting issue details... STATUS M TRX-957 - Getting issue details... STATUS M TRX-956 - Getting issue details... STATUS M TRX-912 - Getting issue details... STATUS W |
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2 | TRX-1005 - Getting issue details... STATUS TRX-1006 - Getting issue details... STATUS TRX-909 - Getting issue details... STATUS TRX-962 - Getting issue details... STATUS |
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3 | TRX-958 - Getting issue details... STATUS TRX-948 - Getting issue details... STATUS |
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4 | E2E Testing |
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Guest Checkout V2
TRX-910 - Getting issue details... STATUS
TRX-1008 - Getting issue details... STATUS
TRX-1009 - Getting issue details... STATUS
\uD83E\uDD14 Assumptions
\uD83C\uDF1F Milestones
\uD83D\uDDD2 Requirements
Requirement | User Story | Importance | Jira Issue | Notes |
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HIGH | ||||
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\uD83C\uDFA8 User interaction and design
Open Questions
Question | Answer | Date Answered |
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Out of Scope