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Description

This flow targets online transactions that were not finalized, in order to increase conversion rate by reducing drop-off during the purchase funnel

Logic

Events:

  • Page View = Checkout

  • Online Loyalty Transaction Claimed

Deliverables

1 unique mails, 2 unique push notification + IAM

Execution

🇬🇧 🇨🇭 CH & UK:

  • Flow Mapping:

  • Braze Campaign:

  • Survey:

Learnings:

  • Issue: The trigger to enter the flow was set on= eCommerce_Checkout_item. After entry we have a 20 min delay but than we need to capture the conversion via this custom event; Online Loyalty Transaction. 

    The trouble with this event is that it can not be defined in time but only in number of occurrences. In this specific build up, we would check if the person has ever had an Online Loyalty Transaction, while we need to know if they had any in the last 20 min or so.  

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