Highlights

Loyalty tiers - elevate guests to a VIP level, unlocking exclusive rewards for high spenders who meet specific criteria. To maintain Tier 2 status, guests must consistently earn a specified amount of loyalty points within a set period, fostering increased engagement and conversion frequency.

Applications

Guest Application (Web/iOS/Android)

We are happy to share that the Loyalty Tiers feature has now reached Production. Loyalty Tiers enable guests to be upgraded to a VIP loyalty tier with exclusive rewards when they meet specific requirements. Read more about it in the FZKB here and connect with your CSM representative to enable it.

Enabling Loyalty Tiers increases frequency (average number of orders per user)
Enabling Loyalty Tiers increases sales

According to The Value of Online Customer Loyalty by Bain & Company
- 58% of loyalty program members are willing to spend more to achieve a higher tier or status.
- Tiered benefits based on engagement attract 67% of customers to join loyalty programs.
According to Omnichannel Commerce by Bizibl
- Tiered benefits based on engagement level attract 67% of customers towards joining a loyalty program.
According to The Loyalty Report 2019 by Bond:
- Exclusive rewards and offers foster greater loyalty to a brand, as reported by 68% of customers.

Chick-fil-A
- Chick-fil-A's digital loyalty program has fueled its remarkable growth of 12-15 percent in recent years. The tiered membership program rewards customers with points for purchases, allowing them to progress through different tiers and unlock better rewards. Members can use the Chick-fil-A One App or a QR code to make purchases conveniently. This successful rewards app caters to customer preferences for both rewards and convenience, ensuring a satisfying experience.

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