Flow Overview
The objective of this flow is to push people after the first purchase to reach 4 purchases in total, as this will provide us with enough data-points in order to segment them
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Have performed a loyalty transaction
Not being part of the control group
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Important: included exclusion & exit criteria for everyone who has more than 4 purchases (cohort name: => 4 Transaction - https://analytics.amplitude.com/burgerkinguk/cohort/96tl0s7)
First Check (after 15 days)
Do they have more than 1 transaction? We need 2 steps to do so, as we don’t have the combined event for online & in-store loyalty transaction
Check 1: two transactions on the same channel if not
Check 2: one transaction per each channel
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As we don’t have a combined event in Braze, we imported these cohorts from Amplitude
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Path 1: Less than 2 purchases
Check if they have redeemed a reward or not (if not, we can use the reward as an incentive)
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Path 1A: less then 2 purchases, no rewards redeemed
Check if they have enough point balance (as we tell them there is free food as a prize).
Important: exclude everyone who has received the drive to redemption flow in the last 30 days. If they did receive, they should get redirected to path 1B
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Path 1A: less then 2 purchases, no rewards redeemed, enough points
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