RBI CRM Services Overview

(lā“˜ Markets Overview

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Details

UK

Switzerland

Germany

Netherlands

Switzerland

Austria

KSA

UAE

Brand

BK

BK

BK

BK

FHS

BK

BK

BK

Launch date

Jan 1, 2022

Nov 28, 2021

Feb 28, 2023

Jun 1, 2023

May 22, 2023

Jan 3, 2024

Sep 1, 2024

Sep 1, 2024

Status

STOP Maintenance

in progress Maintenance

in progress

Maintenance

in progress

Maintenance

in progress

Maintenance

COMPLETED

One off deployment

in progress

Deployment

in progress

Deployment

Market PM

Maddie (madeleine.dodd@bkukgroup.co.uk)

Patricia

(parcher1@rbi.com)

Mariann (mariann.reitz@burgerking.de)

Gloria

Carolina

(cmilheirodacosta1@rbi.com)

Paula

(pdignoes@rbi.com)

Lorenz

(lorenz.rahman@eaterygroup.at

Kwathar

Kwathar

RBI PM

Anna/Pierre

Anna/Pierre

Anna/Pierre

Anna/Pierre

Anna/Pierre

Anna/Pierre

Anna/Pierre

Anna/Pierre

Accenture PM

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Markets Details

Market

UK

Switzerland

Germany

Netherlands

Switzerland

Austria

KSA

UAE

Restaurant Count

~540

~90

~800

~80

1

~60

~170

~99

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Deployments

Marketing Website
Open Coupons
Locked Coupons
Click & Collect
Home Delivery 1P
Loyalty Online
Loyalty In-Store
Marketing Website
Open Coupons
Locked Coupons
Click & Collect
Home Delivery
Loyalty Online
Loyalty In-Store
Marketing Website
Open Coupons
Locked Coupons
Click & Collect
Home Delivery (limited ~ 100)
Loyalty Online (April '24)
Loyalty In-Store (April '24)
Marketing Website
Open Coupons
Locked Coupons
Click & Collect
Home Delivery
Loyalty Online
Loyalty In-Store
Marketing Website
Open Coupons
Locked Coupons
Click & Collect
Home Delivery
Loyalty Online
Loyalty In-Store
Marketing Website
Open Coupons
Locked Coupons
Click & Collect
Home Delivery
Loyalty Online (July)
Loyalty In-Store (July)

Comments

Mobile Ordering & coupons can be accessed only by signed up users

By signing up a guest is by default a loyalty user

Mobile Ordering & coupons can be accessed only by signed up users

By signing up a guest is by default a loyalty user

Mobile Ordering & coupons can be accessed also by non signed up users. If the guest signs up, they receive extra coupons

FHS is the first opening in EMEA. We are going to have a basic CRM strategy in place

They have signed for a one off package so we will only support them during the deployment phase

Launch of MO planned for 7/10

Launch of MO planned for 7/10

CRM Maturity

Medium

Medium

Medium

Low

Low

Medium

Low

Low

CRM Priority

Advanced personalization

Push loyalty transactions while supporting marketing calendar

Increase contactable sales

Deploy lifecycle + marketing calendar support

Deploy MVP journeys

Deploy package

Ip warming + Deploy MVP journeys

Ip warming + Deploy MVP journeys

CRM Approvals Layers

Maddie (and brand team only for major campaigns)

Patricia, Legal, Translation

Mariann, Gloria + D&M (marketing agency for copy & Translation)

Carolina Legal

Julien, Paula

Lorenz, Michaela

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CRM Incentives

Coupon is a discount specific to a product (e.g. Whopper ALC = 5 CHF, Whopper coupon is 3CHF). Discount is $$ off or % discount on check

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CRM Stack

Web/App

Burger King

Burger King

Burger KingĀ® Deutschland

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The apps canā€™t be downloaded outside their countries, therefore you need to use developer view to access them, or access it by test flyer

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Open Coupons:

static QR code and short code that it is the same for all guest. We canā€™t recognize the transaction and we canā€™t link the buyer identify with the product purchased

Locked Coupon:

dynamic QR code and short code that changes every 5 minutes. We can recognize the transaction and link the buyer identify with the product purchased

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šŸŒ App Access

  1. Go to the website

  2. Click on the three dots

3. Click on ā€œmore tools" > Developer Tools

Ā RBI People