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This is a template that should be used to document each feature. It’s meant to be easy, not prescriptive - change it at will! |
Table of contents
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Definition
Status |
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RBI Owner |
❓ Open questions
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We need to constantly make this section empty. |
A entrega é gratuita para compras de +10 euros E/OU o código de desconto?
Qual é o ponto de partida dos 3 meses? O resgate do código?
Qual é a data de vencimento da campanha?
Quantas vezes a promoção pode ser reutilizada? Se for mais de uma, devo reutilizar o mesmo código promocional todas as vezes ou ele permanecerá ativo até a data de expiração ou ha outra regra? Ha alguma limitação especifica?
É apenas para novos clientes ou também para os existentes?
Só mobile?
Qual é a relação entre o serviço e o tipo de desconto? (Entrega gratuita para qual serviço, apenas entrega em domicílio? A entrega em domicílio recebe ambos os descontos?)
O resgate do codigo na loja por parte do empregado faz sentido?! Qual é o trade-off? No caso foramos a excluir esse step final, será que só necesitamos mostrar um codigo?
Se precisa criar uma marketing card?
TECH: Porque é necesario vincular as contas dos usuarios com o sistema de social login?
Ha alternativas para linkar o codigo entre as 2 platoformasHa dependencia da migração? Quando ela va a acontecer?
Requirements
Problem statement
In occasion of the launch of the new BK-ES platform, the company aims to enhance its offerings by integrating with Amazon Prime and providing exclusive benefits to Amazon Prime members. This integration seeks to leverage the popularity and wide reach of Amazon Prime to attract more users to the BK-ES platform and drive increased engagement.
The benefits for Amazon Prime members will include free delivery for orders over 10 euros, a lower threshold compared to the standard 20 euros for other customers. Additionally, percentage discounts in the shopping cart, tailored to each specific purchase channel, are planned to be introduced, further incentivizing Amazon Prime members to shop on the BK-ES platform.
By extending these benefits, the company expects to achieve several positive outcomes: it anticipates a significant boost in traffic to the BK-ES platform, as the integration with Amazon Prime will attract a larger user base. This increased traffic will not only drive awareness and exposure but also provide opportunities for customer acquisition and retention. Moreover, the company envisions a higher volume of purchases resulting from the additional benefits provided to Amazon Prime members. Last, the partnership aims to increase customer satisfaction, thereby fostering loyalty and encouraging repeat purchases.
Acceptance criteria
A code should be generated in the Amazon platform that is connected to the BK-ES platform.
The code should be applied in the BK-ES check-out page.
The code needs to provide free delivery for a purchase of 10€ or more
The code should also activate a discount code (in %) on the final cart
The discount code should depend on the type of service mode (?)
Promotion should expire after 3 months from the date of redemption
The code is valid x times…
The code is valid for x services modes
The campaign works exclusively for Mobile Order
Success metrics
N/A
🤔 Assumptions
Migration will be completed before entering in the development phase
Systemwide offer is available in the market
No landing page or any other content related to the campaign is present in the BK-ES app
Solution
Scenarios
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Note: these are high-level scenarios that must pass testing before we can release the feature. They should also be used to drive design. Note that we do not specify user interface details in these steps - that is deliberate so that we focus on the process and not on the UI since the UI can change throughout design and development. |
Scenario 1: In restaurant redemption
A QR code related to the promotion is present in the BK stores.
The BK customer, who is also an Amazon Prime subscriber, scans the code and access the landing page where the promotion between BK and Amazon is detailed.
The customer accesses his Amazon Prime account
The customer allows the app to share Amazon Prime status and email
The Amazon app shows the promo code related to the customer.
The BK customer applies the code into the BK app and activate the promotion.
Scenario 2: Online redemption
The user accesses a landing page where the promotion between BK and Amazon is detailed.
The customer, who is also an Amazon Prime subscriber, accesses his Amazon Prime account
The customer allows the app to share Amazon Prime status and email
The Amazon app shows the promo code related to the customer.
The BK customer applies the code into the BK app and activate the promotion.
In both cases: Coupon Code Validation
Refence here → Offers
On BK-ES, we need to implement a coupon code validation mechanism where users can enter the coupon code during the checkout process. This mechanism should include the following steps:
a. Coupon Code Submission: Provide a field or option for users to enter the coupon code during the checkout process on the second platform.
b. Verification: When the user submits the coupon code, BK-ES verifies its validity and checks if it matches any active marketing campaign codes. This can be done by querying a database or an API endpoint (in this case Amazon) that stores the valid coupon codes and their associated benefits.
c. Applying Benefits: If the coupon code is valid and matches an active marketing campaign, BK-ES applies the associated benefits to the user's cart or order.
d. Error Handling: If the coupon code is invalid or expired, the BK-ES should provide appropriate error messages to the user, indicating that the coupon code is not valid or has expired.
Design
Figma design here: [insert link]