Alignment on the objectives and success metrics
Reduce overhead costs by X % by decreasing in-restaurant cash and credit card payments (in selected restaurants) to 60% combined by the end of 2024 maintaining the same level of sales X EUR/ month at least.
Decrease cash-handling costs by X% (From X to X )
Decrease credit card processing fees by X% (From X to X )
Decrease time to place an order for BK Pay customers (probably only if loyalty is in place)
Kiosk: Decrease by X%, from X minutes to X minutes.
POS: Decrease by X%, from X minutes to X minutes.
___________ If loyalty program is involved______
Increase monthly sales by X% per restaurant
by increasing purchase frequency by X%
increasing customer LTV by X%
Understand the current/past flow presented on the screenshot including discounts in BK Pay
Follow up on the data insights from Bluecode on the current BK Pay usage:
Payment success rate
What % of users paid successfully out of the users that opened the BK Pay app
What % of users downloaded the app but ended up not inserting the bank account details
What % of users inserted their bank account details and did not pay with BK Pay
Average # orders paid via BK Pay app per BK Pay app user
Average order value per BK Pay user
DE market survey on demand for BK Pay
Script
Sample size and demographics
Results