Alignment on the objectives and success metrics
Reduce overhead costs by X % by decreasing in-restaurant cash and credit card payments (in selected restaurants) to 60% combined by the end of 2024 maintaining the same level of sales X EUR/ month at least.
Decrease cash-handling costs by X% (From X to X )
Decrease credit card processing fees by X% (From X to X )
Decrease time to place an order for BK Pay customers (probably only if loyalty is in place)
Kiosk: Decrease by X%, from X minutes to X minutes.
POS: Decrease by X%, from X minutes to X minutes.
___________ If loyalty program is involved______
Increase monthly sales by X% per restaurant
by increasing purchase frequency by X%
increasing customer LTV by X%
Understand the current/past flow presented on the screenshot including discounts in BK Pay
Follow up on the data insights from Bluecode on the current BK Pay usage:
Payment success rate
What % of users paid successfully out of the users that opened the BK Pay app
What % of users downloaded the app but ended up not inserting the bank account details
What % of users inserted their bank account details and did not pay with BK Pay
Average # orders paid via BK Pay app per BK Pay app user
Average order value per BK Pay user