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Marketing Content → Components → A/B Testing |
What are A/B Testing?
A/B Testing allows to a randomized experimentation wherein two versions of a variable are shown to different content segmentation of our guests at the same time.
Functionality
Navigate to Marketing Content → Components → A/B Testing
Feature Home Page Variations: markets cards - images, CTAs, different marketing cards whether guests are authenticated or not.
Feature Menu Variations: pictures on menu sections, pickers, default product slot to combo large or combo medium instead of burger only, different upsell products.
Feature Navbar Variations: different buttons and redirects, icons, names
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