Content Segmentation

Marketing Content → Components → A/B Testing

What is content A/B testing?

A/B Testing allows to a randomized experimentation wherein two versions of a variable are shown to different content segmentation of our guests at the same time.

Functionality

Navigate to Marketing Content → Components → A/B Testing
1. Feature Home Page Variations: markets cards - images, CTAs, different marketing cards whether guests are authenticated or not.
2. Feature Menu Variations: pictures on menu sections, pickers, default product slot to combo large or combo medium instead of burger only, different upsell products.
3. Feature Navbar Variations: different buttons and redirects, icons, names

Franchisee Knowledge Base

Content Segmentation

Analytics

What is content A/B testing?

Functionality

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