...

Context

RBIberia operates multiple brands: PLK ES, BK PT, BK ES and TH ES; where all except TH ES are expected to use the RBI Platform by early 2024.

They currently use a marketing cross-brand opt-in marketing strategy that consists of asking new guests to accept marketing communications across all RBIberia brands, instead of individual brands. For example, guests who signs sign up with PLK ES and opt-in for marketing communications should will receive emails from any of the RBIberia brands.

Conversely, if a guest decides to opt-out of marketing communications, that should happen for the specific brand only. Reusing the example above, if the same guest opts out of marketing communications from PLK ES, they should still be opted in for BK PT, BK ES and TH ES.

Business Goal

RBIberia is in the process of switching from Salesforce Marketing Cloud to Braze to manage marketing communications. They would like to continue using the cross-brand opt-in strategy documented above after switching to Braze.

Overview

This diagram shows an example scenario of guests signing up with PLK ES and is intended to clarify scope of requirements across brands and systems. It is not meant to indicate a solution of how the opt-in settings will be shared across brands and systems (there will be a separate document for that).

...