ⓘ Markets Overview
Details | 🇬🇧 UK | ???? Switzerland | ???? Germany | 🇳🇱 Netherlands | ???? Switzerland | ||||||||||||||||||||||||||||||
Brand | BK | BK | BK | BK | FHS | ||||||||||||||||||||||||||||||
Launch date |
|
|
|
|
| ||||||||||||||||||||||||||||||
Status |
|
|
|
|
| ||||||||||||||||||||||||||||||
Market PM | Maddie (madeleine.dodd@bkukgroup.co.uk) | Filipa (fsousa@rbi.com) | Mariann (mariann.reitz@burgerking.de) | Reinier | Anna | ||||||||||||||||||||||||||||||
RBI PM | Anna | Anna | Anna | Anna | Anna | ||||||||||||||||||||||||||||||
SB PM |
Markets Details
Market | 🇬🇧 UK | 🇨🇭 Switzerland | 🇩🇪 Germany | 🇳🇱 Netherlands | ???? Switzerland |
|---|---|---|---|---|---|
Restaurant Count | ~540 | ~90 | ~800 | ~80 | 1 |
Deployments |
|
|
|
|
|
Comments | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed also by non signed up users. If the guest signs up, they receive extra coupons | BK NL will transition to RBI App in June '23 | FHS is the first opening in EMEA. We are going to have a basic CRM strategy in place |
CRM Maturity | Medium | Medium | Low | Low | Low |
CRM Priority | Advanced personalization | Push delivery & loyalty transactions while supporting marketing calendar | Deploy lifecycle Use CRM to push personalized coupons | Deploy lifecycle | Deploy MVP journeys |
CRM Approvals Layers | Maddie (and brand team only for major campaigns) | Filipa, Sofia, Legal, Translation | Mariann (and brand team only for major campaigns) + David marketing agency & Translation | Reinier, Francesca, Legal | Julien, Paula |
CRM Incentives |
|
|
|
|
|
CRM Stack |
|
|
|
|
|
Web/App |
| Info |
|---|
The apps can’t be downloaded outside their countries, therefore you need to use developer view to access them, or access it by test flyer |
...
Loyalty & CRM: Anna, Javi (jecheverria@rbi.com), Teo (Sr. Director, Guest Engagement, EMEA, tornelas@rbi.com)
Conversion: Maria (mcarrington@rbi.com), Manuel (mrodriguesdasilva@rbi.com)
Data: Adolfo (awatanabe@rbi.com)
Roadmap
nd | Market | Kick Off | Package Size | Comments |
|---|---|---|---|---|
BK | ZA | 2024 | L | On hold |
TH | UK | 2024 | S | Delayed due to CRM Stack deployment |
BK | Kuwait | 2024 | S | Blocker: Emarsys integration (FUP) |
PLK | Spain | Q1 '24 | S | Could be anticipated based on Braze contract |
BK | Portugal | Q1 '24 | L | Could be anticipated based on Braze contract |
BK | Spain | Q1 '24 | L | Could be anticipated based on Braze contract |
BK | Austria | 2024 | S | Delays with app rollout |
PLK | Saudi | Q1 '24 | S | CRM Stack to rollout |
BK | Olayan | Q1 '24 | S | Postponed due to market blockers |
UK | GCC |
| S | Under discussion with TH - RBI |
🤹♂️ Risks management
Risk rating guide
LOW | MEDIUM | HIGH | EXTREME |
|
|
|
|
| SEVERITY | |||
|---|---|---|---|---|
ACCEPTABLE | TOLERABLE | UNDESIRABLE | INTOLERABLE | |
IMPROBABLE |
|
|
|
|
POSSIBLE |
|
|
|
|
PROBABLE |
|
|
|
|
\uD83D\uDD17 Reference materials
...