ⓘ Markets Overview
Details | 🇬🇧 UK | ???? Switzerland | ???? Germany | 🇳🇱 Netherlands | ???? Switzerland | 🇦🇹 Austria | ||||||||||||||||||||||||||||||||||||
Brand | BK | BK | BK | BK | FHS | BK | ||||||||||||||||||||||||||||||||||||
Launch date |
|
|
|
|
|
| ||||||||||||||||||||||||||||||||||||
Status |
|
|
Maintenance |
Maintenance |
Maintenance |
One off deployment | ||||||||||||||||||||||||||||||||||||
Market PM | Maddie (madeleine.dodd@bkukgroup.co.uk) | Filipa (fsousa@rbi.com) | Mariann (mariann.reitz@burgerking.de) | Reinier | Anna | Lorenz | ||||||||||||||||||||||||||||||||||||
RBI PM | Anna | Anna | Anna | Anna | Anna | Anna | ||||||||||||||||||||||||||||||||||||
SB PM |
Markets Details
Market | 🇬🇧 UK | 🇨🇭 Switzerland | 🇩🇪 Germany | 🇳🇱 Netherlands | ???? Switzerland | 🇦🇹 Austria |
|---|---|---|---|---|---|---|
Restaurant Count | ~540 | ~90 | ~800 | ~80 | 1 | |
Deployments |
|
|
|
|
|
|
Comments | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed also by non signed up users. If the guest signs up, they receive extra coupons | BK NL will transition to RBI App in June '23 | FHS is the first opening in EMEA. We are going to have a basic CRM strategy in place | They have signed for a one off package so we will only support them during the deployment phase |
CRM Maturity | Medium | Medium | Low | Low | Low | Medium |
CRM Priority | Advanced personalization | Push delivery & loyalty transactions while supporting marketing calendar | Deploy lifecycle Use CRM to push personalized coupons | Deploy lifecycle | Deploy MVP journeys | Deploy package |
CRM Approvals Layers | Maddie (and brand team only for major campaigns) | Filipa, Sofia, Legal, Translation | Mariann (and brand team only for major campaigns) + David marketing agency & Translation | Reinier, Francesca, Legal | Julien, Paula | Lorenz, Michaela |
CRM Incentives |
|
|
|
|
|
|
CRM Stack |
|
|
|
|
|
|
Web/App |
...