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  • Webhook to attribute Offer (with expiry 7 days after attribution):

Code Block
POST https://euc1-prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/create-offer
x-api-

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key:

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 DVHB7MrEOB1tt7M7JZOwp2dg1VMOzkvQ6ukbKF8b
x-

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region: ch
Content-Type: application/json
{
  "

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email": "{{${

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email_

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address}}}",

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  "source": "braze-test",
  "configId": "

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7ef0ac58-

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d09f-

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42fe-

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9cdb-

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4721331523f7",
  "ruleParams": {
    "startDate": "{{ "now" | date:"%F" }}",
    "endDate": "{{ "now" | date:'%s' | plus:

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604800| date:"%F" }}"
  }
}
Note

The offer duration period should be confirmed with the market. To receive the x-api-key, that is market dependent, please reach out to RBI. Please note that the full documentation on offer assignment is available here: Offer & Loyalty Points Assignment - Braze Campaign Configuration

Deliverables

4 unique mails, 4 unique push notification + IAM

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Send an one-off email/push to the whole database if they b-day date is not filled in

Entry criteria:

Note: other entry criteria could be based on users that have b-day attribute = blank directly in Braze, without creating an Amplitude cohort

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Reference: https://dashboard-01.braze.eu/engagement/canvas/641886b1311035695a1557d8/5eabfb0a3f0da201a5bb1b72?isEditing=false

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Important: the b-day date should be non editable to prevent fraud

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SL: Happy birthday 🎉 Or yes, almost! 🍾

PH: -7 we do the countdown!

Copy:

Let the countdown begin!

Hey <name>, a little birdie told us that your birthday is coming up!
Keep an eye on your inbox over the next week for a special gift from us to you 🧡

Who needs cake when you have Whoppers?®
Treat yourself this birthday month with the great taste of flame-grilled deliciousness

Get the party started

Step 2: 7 The BDAY date

On the date of the b-day, activate a web-hook to provide the guest with the b-day offer.

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