MONDAY - APRIL 29

Time BR

Time ZH

Agenda

Detail

Who

10 - 10:30

3.00 - 3:30

Kickoff

Teams presentation (both ACN and RBI), transition timeline review;

All ACN + RBI management teams

10.30 - 11:30

 3.30 - 4.30

Brand Immersion - BK

RBI presentation of brand guidelines and creative strategy for CRM

ACN creative +RBI creative teams

12.00 -13.00

6.00 - 7.00

Brand Immersion - BK

RBI presentation of brand guidelines and creative strategy for CRM

ACN creative +RBI creative teams

TUESDAY - APRIL 30

Time

Agenda

Detail

Who

11.30 - 12.30

4.30 - 5.30

Processes Immersion

Processes deep dive - accenture management team assessment/ questions after 1st analysis

ACN management + RBI management teams

10.00 -11.00

3.00 - 4.00

Brand Immersion - FH

RBI presentation of Figma files/current templates, copy and content blocks;

ACN creative +RBI BK creative teams

12.30 - 13.30

5.30 - 6.30

Data/Tech Immersion

Data deep dive - accenture data team assessment/ questions after 1st analysis

ACN analytics and operation +RBI data analytics teams

Hold - timing for agenda alignments for last two days

ACN management + RBI management teams

THURSDAY - MAY 2nd

Time

Agenda

Detail

Who

11 - 1.30

4 - 6.30

Content immersion

Accenture design deep dive -assessment/ questions after 1st analysis

ACN creative +RBI BK creative teams

11 - 1.30

4 - 6.30

Data/Tech Immersion

RBI overview of Braze  - current journeys and setups + new guidelines

ACN analytics and operation +RBI data analytics teams

FRIDAY - MAY 3rd

Time

Agenda

Detail

Who

9.30 - 10.30

2.30 - 3.30

Immersion Summary

Accenture presentation to validate general understanding of the program, processes and challenges, as well as preview of new workflows to be developed during the following week.

ACN management + RBI management teams