Event | Description |
|---|---|
Email Sends | A marketing email is successfully sent to a user from a registered email address |
Email Deliveries | A marketing email is successfully delivered to a user from a registered email address |
Email Opens | A marketing email is successfully opened to a user from a registered email address |
Email Clicks | A user clicks on a marketing email from a registered email address |
Email Unsubscribes | A user unsubscribes from email communication preferences from the website/app |
Email Bounces | A marketing email bounces from the user's registered email address |
Email Soft Bounces | |
Email Marks As Spam | |
In- App Message Clicks | A user specifically clicks on a button within IAM(In-app message) on the website/app |
In- App Message Impressions | A user views the IAM on the website/app |
Campaign Control Group Enrollments | |
Campaign Conversions | |
Canvas Conversions | |
Canvas Entries | |
Exit Matched Audiences | |
Experiment Split Entries | |
Experiment Step Conversions | |
Global Subscription State Changes | |
Push Notification Bounces | |
Push Notification Opens | |
Push Notification Sends | |
Push Registration | |
Webhook Sends |
Useful Links
https://www.braze.com/docs/user_guide/data_and_analytics
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