Context
It was recommended by Braze to switch to their native user attributes for defining opted in segments for email and or push notification
Furthermore, as part of our data plan optimisations we have identified marketingEmail and marketingPush as custom user attributes that can be deprecated as soon as all markets are only using Braze native attributes
Why is this happening?
The marketingEmail and marketingPush attributes were created in the RBI platform a long time ago. In the meantime Braze created their own attributes to accomplish the same purpose. They recommend using these instead. Furthermore, this aligns with the project aims of the data plan optimisations which is in progress.
What's the impact?
At the moment, there is no impact. Our process to transition to these new attributes consists of supporting both the old and new attributes for a while, so that each market has time to take action without any side effects.
What are the next steps?
RBI will run a script that ensures the Braze native attributes are populated with the same values as marketingEmail and marketingPush custom attributes, respectively. This ensures that we do not lose any opted in settings for guests who have signed up before the new Braze attributes were available. This bulk update has already been completed for numerous markets.
Please see the respective pages below for Popeyes Spain and Burger King Portugal indicating the number of user accounts in Braze that will be updated:
| Child pages (Children Display) | ||
|---|---|---|
|
What do we need to do?
Once you receive confirmation from Luke Fisher that the migration is completed, you will need to ensure that references to marketingEmail and marketingPush are replaced with email_subscribed and push_subscribed. This is necessary in:
Any Braze campaign filters (also past campaigns)
Any Braze segment created to target opt-in users
Any integrations that might rely on the marketingEmail and marketingPush attributes
| Info |
|---|
See /wiki/spaces/EGMT/pages/4926504963 for information on how to select Braze native attributes to build these segments |
Users have been exported from Braze on 19.08 and the data analysed. A script has been prepared to bulk update all impacted users based on the conditions below. Please see the totals and conclusions below.
This bulk update has already been completed for numerous markets.
...
Once the above steps have been taken, we will be able to remove the marketingEmail and marketingPush custom attributes to avoid ambiguity.