Context
It was recommended by Braze to switch to their native user attributes for defining opted in segments for email and or push notification
Furthermore, as part of our data plan optimisations we have identified marketingEmail and marketingPush as custom user attributes that can be deprecated as soon as all markets are only using Braze native attributes
See /wiki/spaces/EGMT/pages/4926504963 for information on how to select Braze native attributes to build these segments
Users have been exported from Braze on 19.08 and the data analysed. A script has been prepared to bulk update all impacted users based on the conditions below. Please see the totals and conclusions below.
This bulk update has already been completed for numerous markets.
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