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Engagement is a part of the RBI Tech Platform that allows Franchisees to reach guests and bring them back to the brand, keeping them engaged and increasing sales. Engagement does this by providing insights into guest behaviour and running targeted marketing campaigns based on that behaviour.

The Engagement product consists of a combination of industry-leading tools:

Why Engagement?

Pre-requisites

Outline

• What is Engagement?

• Purpose of increasing guest engagement by running marketing campaigns and analysing behaviour

Consists of the coordinated use of multiple industry-leading components to achieve results:

Brach to reach users via

Braze to reach guests using email, SMS or in-app notifications;

• Amplitude to track activity across all apps and analyse behaviour;

• Branch

  and/

  or AppsFlyer for deep linking and attribution;

• Brame to run gamified marketing campaigns;

• mParticle as an infrastructure layer that syncs data across all components.

All of these tools come pre-integrated with each other and with the RBI Platform, meaning that Franchisees do not need to perform any technical set-up to get started. See the pre-requisites section below for more details.

Why Engagement?

Pre-requisites

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To use Engagement, a Franchisee requires:

• A contract with each of the

  components of the stackMust have

  tools listed above

• Braze, Amplitude and mParticle are mandatory. All others are optional

• Selected users with administrator access to each of

  the components of the stack

  the tools.

RBI has direct contacts with each vendor and will assist Franchisees with establishing a contract. Typically, vendors assign an account manager to the Franchisee and access can be requested directly to the account manager.