Contents

Braze Overview & Main Features

Braze is a customer engagement platform which automates our interactions with customers through email, push and in-app notifications.

Company website: Braze Customer Engagement Platform

“Power customer-centric interactions between consumers and brands in real-time

Forge customer-centric interactions and drive growth with our data-driven cross-channel solution.”

Main features:

• Campaigns: create and edit email, push and in-app campaigns with a single message step.

  • Possibility to experiment multiple variants of the same message at the same time

  • Drag & drop templates for email, in app messages and push notifications

• Canvas: craft campaigns with multiple messages to build a cohesive user journey out of a series of steps.

  • Possibility to create multichannel journeys and orchestrate journey with no code needed in a simple and intuitive front end interface

  • Possibility to target users and assign them to different paths according to their behavior

  • Enhance experiences with intelligent automation that helps to test and optimize copy, creative, timing, channel mix, promotions, and more (e.g. intelligent timing).

  • Seamlessly blend in-product and out of product channels (including email, mobile app, SMS, WhatsApp, web, paid media, and others) from one interface

• Users & Segments:

  • Possibility to search for specific users

  • Identity management: quickly and confidently merge and join customer records based on key identifiers like email address, phone numbers, and custom IDs.

  • Build user segments to target users based upon their demographic, behavioral, or technical characteristics and actions.

  • Anonymous user engagement: Understand the behavior and preferences of previously unknown users, opening the opportunity to convert first time visitors into loyal customers.

  • Possibility to collect and store data under the user profile in terms of:

    • activity

    • messages received

    • interaction with messages

• Analytics:

  • Measure the performance of campaigns, access key metrics to track and understand the performance of your app or website and gain insights into guest behavior.

  • Customizable integrations: connect to digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.

Why Braze?

Braze was named a Leader by Gartner® in the 2023 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. More information can be found here: Why Braze | Value of Braze | The Braze Advantage.

How do I get access?

Access is directly managed by each franchisee. Please contact a colleague who has an account with an Admin role who can add new users.

Key RBI personnel also have access to provide operational support as needed.

Email Campaign Flow

Campaigns can be delivered on a time-based schedule, triggered by an action performed by users or triggered via an API request. Only users who qualify for segments selected as the 'Target Audience' will potentially receive a campaign.

For details about setting up email-based campaigns in Braze, please refer to the user guide: Campaigns.

Demo

This 5 minute demo covers the basics of Braze and is ideal to get started.

Open

Braze Overview

Troubleshooting

Braze provides support directly from their User Guide: Braze User Guide. To raise a support ticket, select ‘Support’ in the header and then ‘Get Help’. Three top-level topics ‘Technical Issue', ‘Strategy Assistance’ and 'Account Administration’ are available to select.

How-To Guides