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Appsflyer provides a mobile linking and attribution platform with accurate and actionable insights that help build better customer relationships. Appsflyer promote a customer-obsessed approach..
Deep links can be created to ensure that users are redirected to the correct destination, for example redirecting a mobile user who has not yet installed the app to the app store corresponding to their OS.
The impact of campaigns can be measured with attribution for paid, owned, and earned channels.
“Attribution modeling is a way of measuring how effective marketing campaigns and channels are at influencing people to take a desired action (such as making a purchase).”
Company website: https://www.appsflyer.com/
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