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What is Appsflyer?

Appsflyer provides a mobile linking and attribution platform.

Deep links can be created to ensure that users are redirected to the correct destination, for example redirecting a mobile user who has not yet installed the app to the app store corresponding to their OS.

The impact of campaigns can be measured with attribution for paid, owned, and earned channels.

“Attribution modeling is a way of measuring how effective marketing campaigns and channels are at influencing people to take a desired action (such as making a purchase).”

Company website: https://www.appsflyer.com/

Why Appsflyer?

Appsflyer claim to have a global market share of 65%, with their focus concentrated in the four areas of ‘Privacy’, ‘Insights’, ‘Customer obsession and 'Innovation’

Appsflyer is integrated into the CRM stack, see below for more details.

“AppsFlyer enables companies of all sizes and across every industry to make better product and marketing decisions and preserve customer privacy”

https://www.appsflyer.com/appsflyer-advantage/

How do I get access?

Access is directly managed by each franchisee, please contact a colleague who has an account with an Admin role who can add new users.

Key rbi personnel also have access to provide operational support as needed.

Event Tracking Flow

Attribution & re-engagement events are collected by Appsflyer and sent to the events hub (the customer data platform) to forward on to the Analytics platform.

User interaction and conversion events are sent from the customer data platform to Appsflyer to optimise media campaigns.