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This guide will run through how to configure a Brame gamification campaign and how it shows in the RBI app. Please ensure your market has a valid contract with Brame and reach out to your designated CSM to setup a new contract. |
How does it work?
Events
Offer Assignment
event is triggered when an offer is assigned to the userFor more information on this event refer to: https://rbictg.atlassian.net/wiki/spaces/COG/pages/4041605275/Loyalty+Offers+Events+Conversion#Offers
Loyalty Points Assignment
event is triggered when loyalty points are assigned or removed from a user's accountFor more information on this event refer to: https://rbictg.atlassian.net/wiki/spaces/COG/pages/4041605275/Loyalty+Offers+Events+Conversion#Points
Event Name | Trigger | Type | Properties | ||||
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Offer Assignment | When a prize offer is assigned to a user | BE |
| Loyalty Points Assignment | When a prize loyalty points is assigned to a user | BE |
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How to configure it?
Create an iFrame campaign in the RBI app that redirects users to Brame iFrame URL. Please follow this guide: /wiki/spaces/EGMT/pages/4023648754
Login to your Brame dashboard: https://app.brame-gamification.com/login
In Brame dashboard home screen, click on Configuration Icon
Click on
Results
In the Wheel
section you can configure the background color that will show for each prize in the spin the wheel game. If you are leveraging a different game with Brame, then this will not be relevant.
In the Results section configure all the potential prizes, image and description when the user wins that prize
When the user clicks on editing a prize they can configure a prize that assigns loyalty points and click on
Save
. This will show in the app after the user has spun the wheel and won a prize. In the Brame dashboard operators can configure:Result Title – this is the internal name used to identify this prize
Image – this is the image that shows when user wins this prize
Result Description – this is the description that shows when user wins this prize
Integrations – for assigning loyalty points this needs to be set to
BK Points
Identifier – this is the identifier that is sent to the app and that will be seen in reporting of the campaign to understand which prize and which campaign was sent from Brame
This will correspond to the
Reference
property in theLoyalty Points Assignment
event
Value – this is a number that represents how many loyalty points will be assigned to the user.
This value will show up in the
pointsEarned
property in theLoyalty Points Assignment
event
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It is also possible to set up a raffle or conditions for users to enter. Just need to set Value to 0 so users do not earn any loyalty points and then in the Identifier input the reference field you want so it’s easily identifiable in the engagement tool to be able to assign to the user the raffle prize or any specific prize you have set up in your canvas. |
When the user clicks on editing a prize they can configure a prize that assigns an offer and click on
Save
. This will show in the app after the user has spun the wheel and won a prize. In the Brame dashboard operators can configure:Result Title – this is the internal name used to identify this prize
Image – this is the image that shows when user wins this prize
Result Description – this is the description that shows when user wins this prize
Integrations – for assigning loyalty points this needs to be set to
BK Offers
Identifier – this is the Loyalty Engine ID of the offer from Sanity. This corresponds to the offer that will be assigned to the user if they win this prize.
This will correspond to the
engineID
property in theOffer Assignment
event
The offer needs to be a personalized (or config) offer so that the offer only shows to the user after the user plays the Brame game and wins an offer. Follow this guide to create the offer: Offers - Configuration Guide
Value – this is the identifier that is sent to the app and that will be seen in reporting of the campaign to understand which prize and which campaign was sent from Brame
This will correspond to the
Reference
property in theOffer Assignment
event
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WIP by Brame to reflect the Reference, engineID and Points Earned in the Brame dashboard |
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If the Offer is not correctly configured in Sanity or if the offer PLUs are not available in the POS system of the market, then the offer will not show in the offer list of the user. |
If the user in the app is wins loyalty points, then the user will be redirected to the homepage and the new loyalty point balance will be seen immediately. If When the user in the app wins offers, then the user will be redirected to the offer list page and the won offer will appear on the top of the offers list.