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Marketing Content → Components → Features → Feature Account |
What is the
Feature Account“Feature Account”?
Feature Account The “Feature Account” is the place where users can configure preferences for Email and Push notifications, as well as Privacy Preferences, which are critical to be GDPR-compliant.
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What can be configured into the “Feature Accounts” tab?
There are two factors that can be configured:
Communication preferences
Sign up Age limitation.
1. Communication preferences
The communication preference tab will allow the configuration of
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Overview
You can extend the options provided to your users in up to 4 formats:
Opt In Setting Booleanin Setting Email
Opt in Setting Push
Opt In in Setting EnumSMS
Opt In Setting Email and Push
Opt In Privacy Preferences
Opt in Setting Boolean
Opt in Setting Enum
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Opt-In Setting Boolean and Opt-In Setting Enum will provide you with full customization. You can write whatever you want and define the variables to be selectedoffer complete customization, allowing you to define any variables for selection.
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Boolean implies that user’s answers are With Boolean, the user's response is either Yes or No (True or False), i. e. if If the box is checked = True, if the box response is unchecked = True; if unchecked, it is False. |
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The Enum will allow option enables you to create a multiple-choice selectionformat, where your user will have to select the user selects one option from a set of predefined choices. |
Setting Email and Push On the other hand, Email, Push, and Privacy Preferences do not provide full customization. The first .settings come with limited customization:
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Email and Push will settings automatically create two boxes for users to select generate two checkboxes, letting users choose whether they want to receive communications via E-mail and / or Push email or push notifications. |
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Privacy Preferences will create provide a link for your users to edit their cookie preferences at any point in time. Remember those preferences are where users can adjust their cookie settings anytime. These preferences are initially set when the user first arrives to visits the webpage. The images below screens show illustrate the flow of this feature. |
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The information selected by your users is pushed sent to the integrated CRM, often typically mParticle, in the form of as User attributes. The These preferences are thus linked to then associated with the user throughout their lifetime for the duration of their relationship with the brand and will be edited if and when the above interaction is done in the brand’s platformupdated whenever the user interacts with the brand's platform to modify their preferences.
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Setting it up
You must first select the type(s) of option(s) you want your users to edit, according to the above descriptions.
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Opt In Setting Boolean
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key
The This refers to the name of the key that will be passed sent to your CRM. This key It will have a value of either True or False value associated to it, as described aboveexplained earlier.
Name
This is the label or text your users will see in regards to the selection they should maketo guide them in making their selection.
Description
This is the description detailed explanation or message that your users will see in regards to , providing more context about the selection they should need to make.
Opt In Setting Enum
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key
The This refers to the name of the key that will be passed sent to your CRM. In this case, this the key will have the values you define in the strings below strings associated to it. So instead . Instead of a True or False value, you it will instead have options such as Option A or , Option B, or Option C, according to what based on how you configure belowit.
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Your users will be able to select one of all the options provided. |
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Opt In Privacy Preferences
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key
The This refers to the name of the key that will be passed sent to your CRM. In this case, this the key will have the contain values defined by your Cookie Policy Manager. Instead of a simple True or False value, you it will instead have reflect the types of Cookies cookies accepted by the user (e.g., Strictly Necessary, Targeting, Performance, Functional, etc.).
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Please note that the specific values recorded will depend on the Cookie Management tool integrated with your platform. |
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