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This page contains an overview of the menu management process. |
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What is the menu?
The menu is the set of products that guests can see and order in our platform. Our menu is composed of sections, which are main categories shown on the header of the menu home page, containing pickers, meals, and/or items:
The guest experience can be seen below:
Web
Mobile
How is the menu configured?
In summary,
Operators/franchisees create their menu in Sanity, our CMS. They create each product and add several information such as pictures, descriptions and a PLU for in-restaurant and delivery. This is menu content management.
The POS also has a menu, usually with a PLU for each product. The POS provides pricing and availability for each restaurant to our platform, so that when guests select a store we display the right products with the right price. This is pricing and availability management.
Let’s look at the details.
Operators and franchisees configure their menu in our Content Management System, called Sanity. All items, combos, offers and rewards sold in our platform are created and configured in Sanity.
In Sanity our franchisees will add a name, description, pictures, customization options and other information to each product. Most importantly, in Sanity they will also associate a specific Price Look-up Code, or PLU, to each product for both in-restaurant and delivery for each POS used in the market. It is important to note that content is mostly managed on a brand/market-level whereas pricing & availability is more granularly managed on restaurant-level.
In-restaurant PLU in Sanity
Delivery PLU in Sanity
The PLU links the menu created by franchisees in Sanity with the products in the POS. That is needed because we need to display the correct price and availability for the restaurant that guests select. It is, therefore, important to note that content is mostly managed on a brand/market-level whereas pricing & availability is more granularly managed on restaurant-levelThe following menu documents usually need distinct PLUs: Systemwide offers, rewards, items, combos, modifiers (there could be POS exceptions for how combo sizes are managed).