What is the menu?

The menu is the set of products that guests can see and order in our platform. Our menu is composed of sections, which are main categories shown on the header of the menu home page, containing pickers, meals, and/or items:

Open

The guest experience can be seen below:

 

Web

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Mobile

 

How is the menu configured?

In summary,

• Operators/franchisees create their menu in Sanity, our CMS. They create each product and add several pieces of information such as pictures, descriptions and a PLU for in-restaurant and delivery. This is menu content management.

• The POS also has a menu, usually with a PLU for each product. The POS provides pricing and availability for each restaurant to our platform, so that when guests select a store we display the right products with the right price. This is pricing and availability management.

Let’s look at the details.

Operators and franchisees configure their menu in our Content Management System, called Sanity. All items, combos, offers and rewards sold in our platform are created and configured in Sanity.

In Sanity our franchisees will add a name, description, pictures, customization options and other information to each product. Most importantly, in Sanity they will also associate a specific Price Look-Up code, or PLU, to each product for both in-restaurant and delivery for each POS used in the market.

Content is mostly managed on a brand/market-level whereas pricing & availability is more granularly managed on restaurant-level.

The PLU links the menu created by franchisees in Sanity with the products in the POS. That is needed because we need to display the correct price and availability for the restaurant that guests select. The following menu documents usually need distinct PLUs: systemwide offers, rewards, items, combos, modifiers (there could be POS exceptions for how combo sizes are managed).