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🤳 Push RegistrationRegistration1️⃣

1️⃣ Push Tokens

• To receive push notifications, push tokens are required. If a device doesn’t have a push token, there is no way to send push to it.

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How can we improve push tokens collection?

1️⃣ Prompts

According to the opt-in channels, we can leverage emails and/or in-app messages to educate the guests and prompt them to go to their device setting and activate their notifications. This is a common practice in the industry, see below.

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If you are sending IAM to IOS users, you can leverage this deep linking path to link directly to the notification center of the phone: app-settings:root=Notifications&path=Burger King

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2️⃣ Push Primer

• User have to opt-in to receive push notifications

• To optimize the chances that users will accept to receive push notifications, you can set up a push primer (in-app message explaining why the user should opt-in to notifications).

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