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• User have to opt-in to receive push notifications

• To optimize the chances that users will accept to receive push notifications, you can set up a push primer (in-app message explaining why the user should opt-in to notifications). This allows you to use the “native prompt” or “device prompt” only once you know that the guests is interested in receiving notifications.

• Once the guests accept to receive push notifications, the native primer is shown

Push primers are beneficial as they allow us to send the message with:

• Optimized design (a/b test copy and visuals)

• Best time (avoid overwhelming the guests at the first interaction). It is recommended to do it based on specific user activity (post high engagement moments)

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If the guests has accepted the native prompt, but did not consent in the sign up page or opted in in the communication preference center, the guest is not eligible for receiving push notifications. Therefore, we can leverage IAM to prompt them to agree to notifications.

Examples of IAM and results: https://rbioffice.sharepoint.com/:p:/r/teams/intl-digital-tech/_layouts/15/Doc.aspx?sourcedoc=%7B220BADAC-AC08-45EE-895F-AB06E4A8023E%7D&file=Contactable%20Sales%20-%20Learnings.pptx&action=edit&mobileredirect=true&DefaultItemOpen=1

Summary

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