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If you are sending IAM to IOS users, you can leverage this deep linking path to link directly to the notification center of the phone: app-settings:root=Notifications&path=Burger King
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How to configure the prompt in Braze
Go to Setting > Canvas
Select Action based entry criteria upon start session
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Select in the target audience people who:
Have push_subscribe = opted in (this will ensure they have marketing opt-in)
Have push enabled = false (this confirms they don’t have push tokens registered)
Have email an address (this ensures they have an account)
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Set up the IAM.
Proposed copy:
You are missing out! Your notification are turned off. Turn on your deals!
⚙️ Go to your settings
🔔 Click on "Notifications"
🍔 Search for "Burger King"
✔️ Click on "Allow notifications"
🤑 Get the best deals
CTA: select “Deeplink into app” and include the following “app-settings:root=Notifications&path=Burger King"
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2️⃣ Push Primer
User have to opt-in to receive push notifications
To optimize the chances that users will accept to receive push notifications, you can set up a push primer (in-app message explaining why the user should opt-in to notifications). This allows you to use the “native prompt” or “device prompt” only once you know that the guests is interested in receiving notifications.
Once the guests accept to receive push notifications, the native primer is shown
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If the guests has accepted the native prompt, but did not consent in the sign up page or opted in in the communication preference center, the guest is not eligible for receiving push notifications. Therefore, we can leverage IAM to prompt them to agree to notifications. Examples
How to configure the prompt in Braze
Go to Setting > Canvas
Select Action based entry criteria upon start session
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Select in the target audience people who:
Have push_subscribe = unsubscribed or subscribed (this confirms they don’t have marketing opt-in)
Have push enabled = true (this confirms they have push tokens registered)
Have email an address (this ensures they have an account)
Configure the in-app message.
Proposed copy:
Do you want to unlock more vouchers? 🔓🤑 Click "Yes" below to receive more coupons and promotion notifications. You can unsubscribe from further communications by clicking the "X" in the top right corner.
Ensure the CTA links to the account setting
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Other examples of IAM and results: https://rbioffice.sharepoint.com/:p:/r/teams/intl-digital-tech/_layouts/15/Doc.aspx?sourcedoc=%7B220BADAC-AC08-45EE-895F-AB06E4A8023E%7D&file=Contactable%20Sales%20-%20Learnings.pptx&action=edit&mobileredirect=true&DefaultItemOpen=1
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