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Name | Description | Devices |
|---|---|---|
Background push notification | Push notifications that are not rendered for the device. Usually used to send packets of information down to the app for background processes and uninstall tracking. A Background-enabled push token is required for background push to be sent. |
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Regular push notifications | These appear on your user's device with a notification sound and message which slides in or appears in a notification bar or stack. |
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Silent push notifications | A push notification that does not wake up the device when rendering on the device. Instead, the notification will be stored in the device's notification tray. |
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HTML Push Notifications | Coded push notifications that don’t follow Braze templates. They allow more customization |
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Notification IDs & Channel IDs | Notification IDs and Channel IDs allow you to replace or update push notifications already received, but not opened, by the user. |
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Provisional Push Notifications | Introduced by Apple in iOS 12, provisional authorization automatically occurs on install for iOS apps, allowing brands to send silent notifications without displaying a push prompt to users. When the silent push is sent and viewed in the device's notification tray, users will be given the option to allow or discontinue push notifications.
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Push Stories | Push Stories are immersive messages that take your user through a visual journey in the form of a carousel. These are available for mobile devices only
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Push with Action Buttons | Push with action buttons are messages that allow you to provide options to your users and offer several calls to action.  |
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Wearable Push | These push notifications allow brands to send messages directly to wearable devices like the Apple Watch. |
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5️⃣ Provisional Push
| Note |
|---|
This is only available for IOS 12 and above |
The feature assigns a “provisional token” to all iPhone users when they download a given app.
This acts as a sort of “trial pass,” allowing brands to reach out to new users before they’ve seen (and clicked) Apple’s native push opt-in prompt.
Braze has a“provisional user” filter to target people who haven’t yet opted in and you’re off to the races!
| Note |
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Requires SDK update: Push Integration for iOS |
How can we improve push tokens collection?
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