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The Engagement product consists of a combination of industry-leading tools:
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Braze to reach guests using email, SMS or in-app notifications;
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Amplitude to track activity across all apps and analyse behaviour;
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Branch or AppsFlyer for deep linking and attribution;
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Vendor | Tool | What it solves? |
|---|---|---|
Consumer Data Platform | Store & Organize all data collected across sources in one single user profile. It serves as an infrastructure layer that syncs data across all components. | |
Consumer Relationship Management | Automate the interactions (e-mail, push notification, SMS, in app messages) we have with our customers | |
Advanced Analytics | Analyze and understand our app/web traffic, customer behavior and preferences | |
Deep Linking & Attribution | Create a seamless connection between our customers and the content we want to provide them. Attribute traffic generation from paid media campaigns | |
Gamification | Sas solution to run gamified marketing campaigns |
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mParticle as an infrastructure layer that syncs data across all components.
All of these tools come pre-integrated with each other and with the RBI Platform, meaning that Franchisees do not need to perform any technical set-up to get started. See the pre-requisites section below for more details.
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| Note |
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Stats about how much increase in sales we see by using Engagement across our FZ’s |
Data Flow
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Pre-requisites
To use Engagement, a Franchisee requires:
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