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Please use the following segment filters in Braze when targeting customers who have opted in to email and/or push notifications

  • Email Address is not blank AND Email Subscription Status is 'Opted In'

  • Email Address is not blank AND Push Subscription Status is 'Opted In'

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Info

All other email and push related user properties will be deprecated, see https://rbictg.atlassian.net/wiki/spaces/IBC/pages/4879843329/Workstream+2+Moving+Event+Properties+to+User+Properties#Table-2%3A-User-Properties-to-Deprecate

The subscription status of a customer can be checked under the Engagement tab of the User profile page

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