SEO (Search Engine Optimization) is a set of processes aimed at improving a website’s visibility in search engines like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.
When properly indexed, a website can unleash its full marketing potential, helping the markets to get all the possible traffic to the most appropriate page.
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In Q3 2024 we updated the structure of all All the pages for all websites to include the language in the URL (e.g.: https://www.burger-king.ch/de/menu). This change enables several benefits:
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