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(lⓘ Markets Overview
Details | 🇬🇧 UK | ???? Switzerland | ???? Germany | 🇳🇱 Netherlands | ???? Switzerland | 🇦🇹 Austria | KSA | UAE | ||||||||||||||||||||||||||||||||||||||||||||||||
Brand | BK | BK | BK | BK | FHS | BK | BK | BK | ||||||||||||||||||||||||||||||||||||||||||||||||
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Maintenance |
Maintenance |
One off deployment |
Deployment |
One off deploymentDeployment | ||||||||||||||||||||||||||||||||||||||||||||||||
Market PM | Maddie (madeleine.dodd@bkukgroup.co.uk) | Patricia Filipa (fsousa@rbiparcher1@rbi.com) | Mariann (mariann.reitz@burgerking.de) Reinier Gloria | Carolina (roosterwijk@rbicmilheirodacosta1@rbi.com)Anna | Paula | Lorenz | Kwathar | Kwathar | ||||||||||||||||||||||||||||||||||||||||||||||||
RBI PM | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | ||||||||||||||||||||||||||||||||||||||||||||||||
SB Accenture PM |
Markets Details
Market | 🇬🇧 UK | 🇨🇭 Switzerland | 🇩🇪 Germany | 🇳🇱 Netherlands | ???? Switzerland | 🇦🇹 Austria | KSA | UAE | ||
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Restaurant Count | ~540 | ~90 | ~800 | ~80 | 1 | ~60 | ~170 | ~99 | ||
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Comments | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed also by non signed up users. If the guest signs up, they receive extra coupons BK NL will transition to RBI App in June '23 | FHS is the first opening in EMEA. We are going to have a basic CRM strategy in place | They have signed for a one off package so we will only support them during the deployment phase | Launch of MO planned for 7/10 | Launch of MO planned for 7/10 | |||
CRM Maturity | Medium | Medium | Medium | Low | Low | Medium | Low | Medium Low | ||
CRM Priority | Advanced personalization | Push delivery & loyalty transactions while supporting marketing calendar | Increase contactable sales | Deploy lifecycle Use CRM to push personalized coupons | Deploy lifecycle | + marketing calendar support | Deploy MVP journeys | Deploy package | Ip warming + Deploy MVP journeys | Ip warming + Deploy packageMVP journeys |
CRM Approvals Layers | Maddie (and brand team only for major campaigns) | Filipa, SofiaPatricia, Legal, Translation | Mariann (and brand team only for major campaigns) + David marketing agency & Translation Reinier, Francesca,, Gloria + D&M (marketing agency for copy & Translation) | Carolina Legal | Julien, Paula | Lorenz, Michaela | ||||
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CRM Stack |
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Web/App |
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The apps can’t be downloaded outside their countries, therefore you need to use developer view to access them, or access it by test flyer |
static QR code and short code that it is the same for all guest. We can’t recognize the transaction and we can’t link the buyer identify with the product purchased
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Locked Coupon:
dynamic QR code and short code that changes every 5 minutes. We can recognize the transaction and link the buyer identify with the product purchased
🌏 App Access
Go to the website
Click on the three dots
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RBI People
Loyalty & CRM: Anna, Pierre, Javi (jecheverria@rbi.com), Teo (Sr. Director, Guest Engagement, EMEA, tornelas@rbi.com)
Conversion: Maria (mcarrington@rbi.com), Manuel (mrodriguesdasilva@rbi.com)
Data: Adolfo (awatanabe@rbi.com)
Roadmap
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nd
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Market
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Kick Off
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Package Size
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Comments
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BK
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ZA
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2024
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L
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On hold
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TH
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UK
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2024
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S
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Delayed due to CRM Stack deployment
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BK
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Kuwait
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2024
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S
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)
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PLK
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Spain
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Q1 '24
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S
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Could be anticipated based on Braze contract
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BK
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Portugal
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Q1 '24
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L
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Could be anticipated based on Braze contract
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BK
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Spain
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Q1 '24
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L
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Could be anticipated based on Braze contract
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BK
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Austria
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2024
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S
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Delays with app rollout
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PLK
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Saudi
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Q1 '24
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S
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CRM Stack to rollout
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BK
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Olayan
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Q1 '24
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S
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Postponed due to market blockers
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UK
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GCC
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S
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Under discussion with TH - RBI
🤹♂️ Risks management
Risk rating guide
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LOW
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MEDIUM
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HIGH
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EXTREME
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Acceptable
Ok to proceed
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As low as reasonably practicable
Take mitigation efforts
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Generally unacceptable
Take mitigation efforts
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Intolerable
Seek support
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SEVERITY
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ACCEPTABLE
Little to no effect on event
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TOLERABLE
Effects are felt, but not critical to outcome
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UNDESIRABLE
Serious impact to the course of action and outcome
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INTOLERABLE
Could result in disaster
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IMPROBABLE
Risk is unlikely to occur
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POSSIBLE
Risk will likely occur
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PROBABLE
Risk will occur
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\uD83D\uDD17 Reference materials
Add links to relevant research and any other key documents
Access to the editable architecture chart below.
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embedding lucid charts will prevent them from displaying in exported PDFs
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