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Metric and Definition | Query | Comments and Business Use | |||||||||||||||||||||||||
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Known Diner Sales (“KDS”) All sales that are made by recognizable guests, i.e. guests that have registered through the app (identified by their registered account id beginning with ‘us-east’) |
| This metric is used as a baseline to see loyalty sales penetration against system wide sales. | |||||||||||||||||||||||||
System Wide Sales (“SWS”) Total sales across TH |
| Note: Some forecasts may use Hyperion sales interchangeable in lieu of SWS sourced from STG.DERIVED_MASTER_TABLE_NEW. | |||||||||||||||||||||||||
Cheque Average sales value ($) of an individual transaction |
| Can calculate this on a system level or down to an individual guest level. Can filter on loyalty or non-loyalty. | |||||||||||||||||||||||||
Frequency Average loyalty guest visits in a given time period |
| Usually look at this metric for a week, month, or year. | |||||||||||||||||||||||||
White Label Delivery (“WL”) Delivery sales initiated from the TH mobile app |
| Included in known diner sales & digital sales. Sales of our internal app delivery platform. | |||||||||||||||||||||||||
Mobile Order & Pay (“MO&P”) |
| Included in known diner sales & digital sales. | |||||||||||||||||||||||||
Loyalty Scans Sales made by known diners and includes eat-in, takeout & drive thru |
| Included in known diner sales & digital sales. | |||||||||||||||||||||||||
3P Delivery Delivery sales initiated and fulfilled by third-party delivery providers, such as UberEats, SkipTheDishes and DoorDash |
| Included in digital sales | |||||||||||||||||||||||||
Kiosk Sales via Kiosk; can be split into registered and un-registered Kiosk sales using left(registered_account_id,7) = ‘us-east’ |
| Included in digital sales
| Catering Catering sales |
| Included in digital sales | Restaurants Reporting Any Menu Item (“RRAMI“) |
Code Block |
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WITH RESTAURANTS AS (
SELECT
TH_FISCAL_YEAR,
TH_FISCAL_WEEK,
PARTITION_DATE_KEY,
COUNT(DISTINCT REST_NO) AS RESTAURANTS
FROM STG.DERIVED_MASTER_TABLE_NEW
WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE'
AND IS_PASS_THROUGH = 0
AND COUNTRY_NM = 'CANADA'
GROUP BY 1,2,3
ORDER BY 1)
SELECT
TH_FISCAL_YEAR,
TH_FISCAL_WEEK,
SUM(RESTAURANTS) AS RRAMI
FROM RESTAURANTS
GROUP BY 1,2 |
Scan & Pay (“S&P”)
Transactions where Scan & Pay feature was used
Code Block |
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SELECT
PARTITION_DATE_KEY,
COUNT(DISTINCT TRANSACTIONID) AS TICKETS,
SUM(ITEMTOTALPRICE) AS SALES
FROM PRODRT.CURATED_TRANS_EVENTS_NEW
WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE'
AND IS_PASS_THROUGH = 0
AND COUNTRY_NM IN ('CANADA')
AND LEFT(REGISTEREDACCOUNTID,7) = 'us-east'
AND SCANANDPAY IS TRUE
GROUP BY 1 |
Often tracked as a % of registered transactions
Scan & Pay Penetration Formula: (Scan & Pay Transactions) / (Registered Transactions)
Loyalty Redemptions
Products that were redeemed using loyalty points
Code Block |
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CACHE TABLE DAILY_REDEMPTIONS AS WITH TRANSACTIONS_WITH_OFFER_ID AS ( SELECT LEFT(PERIOD_DT, 10) AS PERIOD_DT, REGISTEREDACCOUNTID, TRANSACTIONID, EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS FROM PRODRT.CURATED_TRANS_EVENTS_NEW WHERE DATE_KEY >= '20230606' AND COALESCE(REGISTEREDACCOUNTID,'') IS NOT NULL AND APPLIEDOFFERS IS NOT NULL -- List of Retaurants as of june 2024 ('100024', '100027', '100045', '100062', '100077', '100093', '100096', '100101', '100104', '100112', '100118', '100124', '100136', '100160', '100200', '100229', '100324', '100325', '100376', '100387', '100410', '100446', '100467', '100489', '100490', '100503', '100506', '100514', '100525', '100526', '100529', '100544', '100582', '100588', '100640', '100652', '100670', '100674', '100678', '100693', '100769', '100776', '100788', '100800', '100806', '100856', '100863', '100885', '100940', '100965', '100998', '101000', '101022', '101076', '101129', '101174', '101241', '101281', '101333', '101335', '101357', '101365', '101368', '101382', '101442', '101450', '101475', '101476', '101491', '101493', '101508', '101517', '101543', '101568', '101582', '101584', '101595', '101600', '101602', '101623', '101628', '101650', '101655', '101657', '101666', '101686', '101689', '101712', '101769', '101788', '101789', '101803', '101818', '101820', '101837', '101846', '101849', '101851', '101864', '101865', '101873', '101886', '101900', '101904', '101924', '101954', '101967', '101985', '101991', '101992', '101999', '102011', '102017', '102018', '102032', '102040', '102041', '102060', '102074', '102103', '102110', '102118', '102129', '102132', '102150', '102157', '102169', '102175', '102196', '102212', '102224', '102305', '102308', '102315', '102331', '102376', '102387', '102394', '102398', '102399', '102409', '102417', '102467', '102478', '102534', '102549', '102556', '102562', '102603', '102606', '102614', '102622', '102630', '102635', '102646', '102679', '102710', '102719', '102732', '102753', '102773', '102784', '102821', '102833', '102852', '102877', '102891', '102892', '102925', '102946', '102972', '102974', '102991', '103001', '103021', '103029', '103050', '103077', '103086', '103124', '103129', '103130', '103132', '103137', '103143', '103159', '103167', '103169', '103208', '103217', '103227', '103233', '103255', '103267', '103294', '103323', '103340', '103351', '103356', '103384', '103389', '103407', '103411', '103413', '103478', '103482', '103498', '103548', '103549', '103584', '103625', '103637', '103644', '103677', '103690', '103695', '103698', '103704', '103754', '103755', '103850', '103886', '103947', '103950', '103955', '104013', '104126', '104212', '104213', '104275', '104284', '104370', '104391', '104393', '104420', '104443', '104505', '104651', '104764', '104813', '104840', '104852', '104853', '104856', '104887', '104925', '104962', '104966', '104970', '104971', '105060', '105085', '105217', '105237', '105340', '105363', '105389', '105763', '105789', '105792', '105840', '105917', '106305', '106310', '106478', '106547', '106865', '106874', '106882', '107228', '107336', '107343', '107384', '107569', '107576', '107582', '107608', '107647', '107653', '108088', '108102', '108115', '108118', '108137', '108166', '108167', '108172', '108175', '108358', '108395', '108397', '108399', '108402', '108430', '108480', '108485', '108487', '108500', '108502', '108507', '108518', '109027', '109041', '109042', '109241', '109246', '109286', '109288', '109291', '109331', '109334', '109338', '109396', '109397', '109403', '109404', '109405', '109407', '109430', '109436', '109444', '109446', '109447', '109448', '109449', '109711', '109757', '109780', '109878', '109951', '109955', '120293', '101462', '101917', '102093', '102229', '103202', '103648', '104271', '104471', '106376') |
Catering
Catering sales
Code Block | ||
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SELECT
PARTITION_DATE_KEY,
SUM(ITEMTOTALPRICE)AS SALES,
FROM PRODRT.CURATED_TRANS_EVENTS_NEW
WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE'
AND COUNTRY_NM = 'CANADA'
AND IS_PASS_THROUGH = 0
AND LEFT(REGISTEREDACCOUNTID,7) = 'us-east'
AND DININGTYPE = 'CT'
GROUP BY 1 |
Included in digital sales
Restaurants Reporting Any Menu Item (“RRAMI“)
Code Block | ||
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WITH RESTAURANTS AS (
SELECT
TH_FISCAL_YEAR,
TH_FISCAL_WEEK,
PARTITION_DATE_KEY,
COUNT(DISTINCT REST_NO) AS RESTAURANTS
FROM STG.DERIVED_MASTER_TABLE_NEW
WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE'
AND IS_PASS_THROUGH = 0
AND COUNTRY_NM = 'CANADA'
GROUP BY 1,2,3
ORDER BY 1)
SELECT
TH_FISCAL_YEAR,
TH_FISCAL_WEEK,
SUM(RESTAURANTS) AS RRAMI
FROM RESTAURANTS
GROUP BY 1,2 |
Scan & Pay (“S&P”)
Transactions where Scan & Pay feature was used
Code Block | ||
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SELECT
STOREDATE,
COUNT(DISTINCT TRANSACTIONID) AS TICKETS,
SUM(ITEMTOTALPRICE) AS SALES
FROM PRODRT.CURATED_TRANS_EVENTS_NEW
WHERE STOREDATE BETWEEN 'START_DATE' AND 'END_DATE'
AND IS_PASS_THROUGH = 0
AND COUNTRY_NM IN ('CANADA')
AND LEFT(REGISTEREDACCOUNTID,7) = 'us-east'
AND SCANANDPAY IS TRUE
GROUP BY 1 |
Often tracked as a % of registered transactions
Scan & Pay Penetration Formula: (Scan & Pay Transactions) / (Registered Transactions)
Loyalty Redemptions
Products that were redeemed using loyalty points
Code Block | ||
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WITH TRANSACTIONS_WITH_OFFER_ID AS (
SELECT
LEFT(PERIOD_DT, 10) AS PERIOD_DT,
REGISTEREDACCOUNTID,
TRANSACTIONID,
EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS
FROM PRODRT.CURATED_TRANS_EVENTS_NEW
WHERE DATE_KEY >= '20230606'
AND COALESCE(REGISTEREDACCOUNTID,'') IS NOT NULL
AND APPLIEDOFFERS IS NOT NULL
AND COUNTRY_NM = 'CANADA')
SELECT
PERIOD_DT,
COUNT(DISTINCT TRANSACTIONID) AS TRXNS
FROM TRANSACTIONS_WITH_OFFER_ID AS A
INNER JOIN (SELECT DISTINCT OFFERID FROM DYDB.WEEKLYOFFERS
UNION ALL
SELECT DISTINCT OFFERID
FROM DYDB.OFFERS
WHERE CONTAINS(description, 'LOYALTY')
AND DESCRIPTION LIKE 'CA L%'
AND DESCRIPTION NOT IN ('CA LR Registered Default (same as L1)-LOYALTY', 'CA LU Unregistered (same as 102) ONE-TIME-LOYALTY') ) B
ON A.EXPLODED_OFFERS = B.OFFERID
LEFT JOIN DYDB.OFFERS AS C
ON A.EXPLODED_OFFERS=C.OFFERID
WHERE EXPLODED_OFFERS IS NOT NULL
AND C.OFFERID IS NOT NULL
GROUP BY 1 |
Used for tracking how many free items we’re giving away and the value of them.
Often viewed as a percentage of SWS or KDS.
Loyalty drag formula = $ value of redeemed items / SWS $
Monthly Active Users (“MAU”)
Number of guests that visited the app each month
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WITH EVENTS AS (
SELECT DATE
, _TIMHORTONS.INTERACTION.ELEMENT.NAME
, _TIMHORTONS.LOYALTY.ID AS GUEST_ID
FROM loyalty.events.adobe_app_events
WHERE EVENTTYPE IN ('app_open','app_launch')
AND _TIMHORTONS.PLATFORM IN ('app')
AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east'
AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473'))
AND DATE <= CURRENT_DATE )
SELECT LAST_DAY(EVENTS.DATE) AS DTE
, COUNT(DISTINCT EVENTS.GUEST_ID) AS ACTIVE_USER
FROM EVENTS
GROUP BY 1
ORDER BY 1 DESC |
Used to track the unique number of guests who opened or launched the app per month. Limitation of the dataset is: (1) data only exists from Nov 1st, 2023, and (2) Prior to mm/dd/yyyy (TBD), dataset did not contain guests using app versions prior to 7.1.187.
Digital Sales
Pulled using the individual queries listed above.
Consists of WL, MO&P, Loyalty Scans, 3P Delivery, Kiosk & Catering.
Weekly Offer Redemptions
Code Block | ||
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WITH REDEMPTION_SUMMARY AS (
WITH OFFER_REDEMPTION_TRXNS AS (
WITH TRANSACTIONS_WITH_OFFER_ID AS (
SELECT
TH_FISCAL_YEAR,
TH_FISCAL_WEEK,
CAST(WEEK_START_DT AS DATE) AS WEEK_START_DT,
DATE_FORMAT(
CAST(
UNIX_TIMESTAMP(LEFT(WEEK_START_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP
),
'yyyyMMdd'
) AS WEEK_START,
CAST(PERIOD_DT AS DATE) AS PERIOD_DT,
REGISTEREDACCOUNTID,
TRANSACTIONID,
EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS
FROM
PRODRT.CURATED_TRANS_EVENTS_NEW
WHERE
PARTITION_DATE_KEY BETWEEN 'START DATE' AND 'END DATE'
AND REGISTEREDACCOUNTID LIKE 'us-east%'
AND COUNTRY_NM = 'CANADA'
)
SELECT
DISTINCT A.TH_FISCAL_YEAR,
A.TH_FISCAL_WEEK,
A.WEEK_START_DT,
A.PERIOD_DT,
A.REGISTEREDACCOUNTID,
A.TRANSACTIONID,
C.NAME,
C.DESCRIPTION,
A.EXPLODED_OFFERS,
1 AS VOLUME
FROM
TRANSACTIONS_WITH_OFFER_ID A
INNER JOIN DYDB.WEEKLYOFFERS B ON A.EXPLODED_OFFERS = B.OFFERID
LEFT JOIN DYDB.OFFERS C ON A.EXPLODED_OFFERS = C.OFFERID
)
SELECT
WEEK_START_DT,
A.DESCRIPTION AS OFFER_DESCRIPTION,
A.EXPLODED_OFFERS AS OFFERID,
SUM(VOLUME) AS REDEMPTION_VOLUME
FROM
OFFER_REDEMPTION_TRXNS A
GROUP BY
1,
2,
3
)
SELECT
a.WEEK_START_DT AS WKDT,
OFFER_DESCRIPTION,
OFFERID,
SUM(REDEMPTION_VOLUME)
FROM
REDEMPTION_SUMMARY A
GROUP BY 1,2,3 |
Used to track the volume of redemptions for each offer in a given week.
Offer Challenge
Code Block | ||
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with TRXN_OFFER_CHALLENGES_REDEMPTIONS as ( WITH EXPLODED AS ( SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, DATE_FORMAT( CAST( UNIX_TIMESTAMP(LEFT(WEEK_START_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP ), 'yyyyMMdd' ) AS WEEK_START_MAPPING, CAST(PERIOD_DT AS DATE) AS PERIOD_DT, REGISTEREDACCOUNTID, loyaltyCustomerId, TRANSACTIONID, EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS, REST_TYP_NM, OPS_DIV_NM FROM PRODRT.CURATED_TRANS_EVENTS_NEW -- 1. Challenge duration: 26/09 to 02/10 WHERE DATE_KEY BETWEEN '${myapplication.Offer_Start_Date}' AND '${myapplication.Offer_End_Date}' AND COUNTRY_NM = 'CANADA') SELECT PERIOD_DT, COUNT(DISTINCT TRANSACTIONID) AS TRXNS FROM TRANSACTIONS_WITH_OFFER_ID AS A INNER JOIN (SELECT DISTINCT OFFERID FROM DYDB.WEEKLYOFFERS UNION ALL SELECT DISTINCT OFFERID FROM DYDB.OFFERS WHERE CONTAINS(description, 'LOYALTY') AND DESCRIPTION LIKE 'CA L%' AND DESCRIPTION NOT IN ('CA LR Registered Default (same as L1)-LOYALTY', 'CA LU Unregistered (same as 102) ONE-TIME-LOYALTY') ) B ON A.EXPLODED_OFFERS = B.OFFERID LEFT JOIN DYDB.OFFERS AS C ON A.EXPLODED_OFFERS=C.OFFERID WHERE EXPLODED_OFFERS IS NOT NULL AND C.OFFERID IS NOT NULL GROUP BY 1 |
Used for tracking how many free items we’re giving away and the value of them.
Often viewed as a percentage of SWS or KDS.
Loyalty drag formula = $ value of redeemed items / SWS $
Monthly Active Users (“MAU”)
Number of guests that visited the app each month
Code Block | ||
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WITH EVENTS AS ( SELECT DATEAND REGISTEREDACCOUNTID IS NOT NULL AND TRANSACTIONID IS NOT NULL -- AND REST_TYP_NM = "STANDARD" ) SELECT DISTINCT A.TH_FISCAL_YEAR, A.TH_FISCAL_WEEK, A.WEEK_START_MAPPING, A.PERIOD_DT, A.REGISTEREDACCOUNTID, A.loyaltyCustomerId, A.TRANSACTIONID, A.REST_TYP_NM, A.OPS_DIV_NM, B.DESCRIPTION, 1 AS REDEMPTIONS FROM EXPLODED , _TIMHORTONS.INTERACTION.ELEMENT.NAMEAS A LEFT ,JOIN _TIMHORTONS.LOYALTY.IDDYDB.OFFERS AS GUEST_ID FROM loyalty.events.adobe_app_events B ON A.EXPLODED_OFFERS = B.OFFERID WHERE EVENTTYPE IN ('app_open','app_launch')EXPLODED_OFFERS = '76290e2e-1783-442f-8ff6-a2b16900a34e' ), AND points_TIMHORTONS.PLATFORMissued INas ('app') AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east' ANDSelect DATE <= CURRENT_DATE )*, SELECT LASTWEEKOFYEAR(to_DAY(EVENTS.DATEdate(partition_date_key, "yyyyMMdd")) AS DTEWEEK_START, regexp_extract(barcode, , COUNT(DISTINCT EVENTS.GUEST_ID) AS ACTIVE_USER FROM '(\\d+)|(\\d+)', 0) as lid From EVENTS GROUP BY 1 ORDER BY 1 DESC |
Used to track the unique number of guests who opened or launched the app per month. Limitation of the dataset is: (1) data only exists from Nov 1st, 2023, and (2) Prior to mm/dd/yyyy (TBD), dataset did not contain guests using app versions prior to 7.1.187.
Digital Sales
Pulled using the individual queries listed above.
Consists of WL, MO&P, Loyalty Scans, 3P Delivery, Kiosk & Catering.
Weekly Offer Redemptions
Code Block |
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WITH REDEMPTION_SUMMARY AS ( WITH OFFER_REDEMPTION_TRXNS AS ( WITH TRANSACTIONS_WITH_OFFER_ID AS prodrt.curated_points_events as points where partition_date_key BETWEEN '${myapplication.Offer_Start_Date}' AND '${myapplication.Offer_End_Date}' and tag = 'PRODUCT_CHALLENGED_COMPLETED' ), completed as( SELECTSelect a.TH_FISCAL_YEAR as TH_FISCAL_YEAR, a.TH_FISCAL_WEEK as TH_FISCAL_WEEK, a.WEEK_START_MAPPING as CAST(WEEK_START_DT AS DATE) AS WEEK_STARTMAPPING, a.PERIOD_DT as PERIOD_DT, DATE_FORMAT( CAST( UNIX_TIMESTAMP(LEFT(WEEK_STARTPERIOD_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP ), 'yyyyMMdd' ) AS WEEK_START, 'yyyyMMdd' CAST(PERIOD_DT AS DATE) ASas PERIODtransaction_DTdt, a.REGISTEREDACCOUNTID, as REGISTEREDACCOUNTID, TRANSACTIONID, a.loyaltyCustomerId as loyaltyCustomerId, EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS a.TRANSACTIONID as TRANSACTIONID, FROM PRODRT.CURATED_TRANS_EVENTS_NEW a.REST_TYP_NM as REST_TYP_NM, WHERE a.OPS_DIV_NM as PARTITION_DATE_KEY BETWEEN 'START DATE' AND 'END DATE'OPS_DIV_NM, ANDa.DESCRIPTION REGISTEREDACCOUNTIDas LIKE 'us-east%'DESCRIPTION, a.REDEMPTIONS AND COUNTRY_NM = 'CANADA'as REDEMPTIONS, ) b.transactionID as completion_transactionID, SELECT DISTINCT A.TH_FISCAL_YEAR,b.pointsEarned as pointsEarned, A.TH_FISCAL_WEEK,b.restaurant as restaurant, Ab.WEEKpartition_STARTdate_DT,key as offer_completion_dt, A.PERIOD_DT, b.WEEK_START A.REGISTEREDACCOUNTIDas offer_completion_week, A.TRANSACTIONID, b.lid as lid C.NAME, from C.DESCRIPTION, A.EXPLODED_OFFERS, TRXN_OFFER_CHALLENGES_REDEMPTIONS a 1 AS VOLUME left join points_issued b FROMon a.loyaltyCustomerId = b.lid TRANSACTIONS_WITH_OFFER_ID A and b.WEEK_START INNER JOIN DYDB.WEEKLYOFFERS B ON A.EXPLODED_OFFERS = B.OFFERID LEFT JOIN DYDB.OFFERS C ON A.EXPLODED_OFFERS = C.OFFERID ) SELECT= a.TH_FISCAL_WEEK ) Select TH_FISCAL_YEAR, TH_FISCAL_WEEK, WEEK_START_DTMAPPING, A.DESCRIPTION AS OFFER_DESCRIPTIONREGISTEREDACCOUNTID, A.EXPLODED_OFFERS AS OFFERIDloyaltyCustomerId, SUM(VOLUME) AS REDEMPTION_VOLUMEoffer_completion_week, FROM count( OFFER_REDEMPTION_TRXNS A GROUP BYdistinct( 1, 2, case 3 ) SELECT a.WEEK_START_DT AS WKDT, when OFFER_DESCRIPTION, OFFERID,offer_completion_dt is not NULL SUM(REDEMPTION_VOLUME) FROM REDEMPTION_SUMMARY A GROUP BY 1,2,3 |
Used to track the volume of redemptions for each offer in a given week.
Offer Challenge
Code Block |
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with TRXN_OFFER_CHALLENGES_REDEMPTIONS as ( and transaction_dt <= offer_completion_dt then TRANSACTIONID WITH EXPLODED AS ( end SELECT ) ) as THtrnx_FISCALbefore_YEARcompletion, count(distinct(TRANSACTIONID)) as TH_FISCAL_WEEK,total_trnx, count( distinct ( DATE_FORMAT( case CAST( when lid is not Null then UNIX_TIMESTAMP(LEFT(WEEK_START_DT, 10), 'yyyy-MM-dd') AS TIMESTAMPlid end ), ) ) as completed 'yyyyMMdd' from completed ) AS WEEK_START_MAPPING, group by 1, 2, 3, 4, 5, CAST(PERIOD_DT AS DATE6 |
Count of guests who completed a specific Offer Challenge
Games
NHL Hockey Challenge & Tims Word Challenge
Code Block | ||
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SELECT YEAR(TIMESTAMP) AS PERIOD_DT,YR REGISTEREDACCOUNTID, MONTH(TIMESTAMP) AS MTH loyaltyCustomerId, TRANSACTIONID, COUNT(DISTINCT GUESTS) AS GUESTS EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS, FROM ( -- WORD CHALLENEGE PLAYERS SELECT DISTINCT TIMESTAMP, REST_TYP_NM, _TIMHORTONS.LOYALTY.ID AS GUESTS FROM OPS_DIV_NMloyalty.events.adobe_app_events WHERE TRIM(_TIMHORTONS.INTERACTION.PATH) FROM IN ('/timswordchallenge') AND PRODRT.CURATED_TRANS_EVENTS_NEW -- 1. Challenge duration: 26/09 to 02/10TRIM(_TIMHORTONS.INTERACTION.ELEMENT.NAME) = 'play' AND _TIMHORTONS.PLATFORM IN ('app') WHEREAND DATE_KEY BETWEEN '${myapplication.Offer_Start_Date}' LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east' AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId AND '${myapplication.Offer_End_Date}' FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473')) AND AND COUNTRY_NMDATE >= 'CANADADATE '2023-11-01' UNION -- HOCKEY PLAYERS SELECT AND REGISTEREDACCOUNTID IS NOT NULL DISTINCT TIMESTAMP,_TIMHORTONS.LOYALTY.ID AS GUESTS FROM loyalty.events.adobe_app_events WHERE AND TRANSACTIONID IS NOT NULL -- TRIM(_TIMHORTONS.INTERACTION.PATH) = '/hockey_challenge' AND REST_TYP_NM = "STANDARD" TRIM(_TIMHORTONS.INTERACTION.ELEMENT.NAME) IN ('submit_picks') AND SELECT _TIMHORTONS.PLATFORM IN ('app') AND DISTINCT A.TH_FISCAL_YEAR, LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east' AND A.TH_FISCAL_WEEK, A.WEEK_START_MAPPING, _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473')) AND A.PERIOD_DT, DATE >= DATE '2023-11-01' ) GROUP BY A.REGISTEREDACCOUNTID1,2 ORDER BY 1 DESC, 2 |
Count of guests who played Games (NHL Hockey Challenge and Tims Word Challenge).
Limitation: Data only available from Nov 1, 2023.
Total Sales and Ticket Count by Tender Type
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WITH LOYALTY_TENDERS AS A.loyaltyCustomerId,( WITH TENDERS AS A.TRANSACTIONID, ( A.REST_TYP_NM, SELECT A.OPS_DIV_NMREPLACE(UPPER(TRIM(TENDER_NAME)), '.', '') AS TENDER_NAME, TICKET_ID B.DESCRIPTION, FROM loyalty.tlog.tlog_sale_ticket_tenders 1 AS REDEMPTIONS WHERE PARTITION_DATE_KEY BETWEEN 20230101 FROMAND 20230731 EXPLODED AS AAND LEFT(REST_NO,2) = 10 ), LEFT JOIN DYDB.OFFERSLOYALTY AS B ON A.EXPLODED_OFFERS =( B.OFFERID SELECT WHERE TICKET_ID AS EXPLODEDTICKET_OFFERSID = '76290e2e-1783-442f-8ff6-a2b16900a34e' ), FROM STG.DERIVED_MASTER_TABLE_NEW points_issued as ( WHERE PARTITION_DATE_KEY BETWEEN 20230101 AND Select20230731 AND COUNTRY_NM *,= 'CANADA' AND WEEKOFYEAR(to_date(partition_date_key, "yyyyMMdd")) AS WEEK_START,IS_PASS_THROUGH = 0 AND regexp_extract(barcode, '(\\d+)|(\\d+)', 0) as lidLEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' ) SELECT From A.* prodrt.curated_points_events as points FROM TENDERS A whereINNER JOIN LOYALTY B ON partition_date_key BETWEEN '${myapplication.Offer_Start_Date}' A.TICKET_ID = B.TICKET_ID ) SELECT CASE AND '${myapplication.Offer_End_Date}' WHEN UPPER(TENDER_NAME) IN and tag = 'PRODUCT_CHALLENGED_COMPLETED' ), completed as(('CASH', 'COMPTANT', 'EFECTIVO', 'US CASH', 'CANADIAN CASH', 'CDN CASH', 'ROUNDED CASH', 'ROUNDED COMPTANT') THEN 'CASH' Select WHEN UPPER(TENDER_NAME) IN ('DEBIT CARD', 'DEBIT', a.TH_FISCAL_YEAR as TH_FISCAL_YEAR, 'CARTE DEBIT', 'DEBITO', 'DÉBIT', 'DO DEBIT') THEN 'DEBIT' a.TH_FISCAL_WEEK as TH_FISCAL_WEEK, WHEN UPPER(TENDER_NAME) IN a.WEEK_START_MAPPING as WEEK_START_MAPPING, a.PERIOD_DT as PERIOD_DT, DATE_FORMAT( CAST(('VISA', 'MASTERCARD', 'MASTER CARD', 'AMEX', 'AMERICAN EXPRESS', 'CREDIT CARD', 'CREDIT CARDS', 'DISCOVER', 'M/C', 'DISCOVER CARD', 'DIGITAL AMEX', 'DIGITAL DISCOVER', 'DIGITAL MASTER CARD', 'DIGITAL MASTERCARD', 'DIGITAL AMERICAN EXPRESS', 'DIGITAL VISA', 'DO VISA', 'DO MASTERCARD') THEN 'CREDIT' WHEN UNIX_TIMESTAMP(LEFT(PERIOD_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP ), 'yyyyMMdd' UPPER(TENDER_NAME) IN ('TIM CARD', 'DIGITAL TIM CARD', 'CARTE TIM', 'MOBILE TIM CARD', 'DIGITAL CARTE TIM', 'TIM CARTE', 'TIMS GIFT CARD', 'DIGITAL TIMS GIFT CARD', 'CARTE-CADEAU TIM', 'DIGITAL CARTE-CADEAU TIM') THEN 'TIMCARD' ) as transaction_dt, WHEN UPPER(TENDER_NAME) LIKE a.REGISTEREDACCOUNTID as REGISTEREDACCOUNTID,'%SKIP%' THEN 'SKIP' a.loyaltyCustomerId as loyaltyCustomerId, a.TRANSACTIONID as TRANSACTIONID,WHEN UPPER(TENDER_NAME) LIKE '%UBER%' THEN 'UBER' a.REST_TYP_NM as REST_TYP_NM, WHEN UPPER(TENDER_NAME) LIKE '%DOOR%' THEN 'DOORDASH' a.OPS_DIV_NM as OPS_DIV_NM, WHEN UPPER(TENDER_NAME) IN a.DESCRIPTION as DESCRIPTION, a.REDEMPTIONS as REDEMPTIONS, b.transactionID as completion_transactionID, b.pointsEarned as pointsEarned, b.restaurant as restaurant, b.partition_date_key as offer_completion_dt, b.WEEK_START as offer_completion_week, b.lid as lid from('SCAN AND PAY VISA', 'SCAN AND PAY MASTERCARD', 'SCAN AND PAY TIMCARD', 'SCAN AND PAY AMEX', 'SCAN AND PAY DISCOVER', 'SCAN AND PAY TIM CARD', 'NUMERISEZ ET PAYEZ – VISA', 'SCANTOPAY', 'NUMERISEZ ET PAYEZ – MASTERCARD', 'NUMERISEZ ET PAYEZ – CARTE TIM', 'NUMÉRISEZ ET PAYEZ – VISA', 'NUMÉRISEZ ET PAYEZ – MASTERCARD', 'NUMÉRISEZ ET PAYEZ – CARTE TIM', 'NUMERISEZ ET PAYEZ – AMEX', 'NUMÉRISEZ ET PAYEZ – AMEX', 'SCAN AND PAY TIMS GIFT CARD', 'NUMERISEZ ET PAYEZ CARTE-CADEAU TIM') THEN 'SCANANDPAY' WHEN TRXN_OFFER_CHALLENGES_REDEMPTIONS a left join points_issued b on a.loyaltyCustomerId = b.lid and b.WEEK_START = a.TH_FISCAL_WEEK ) Select TH_FISCAL_YEAR, TH_FISCAL_WEEK, WEEK_START_MAPPING,UPPER(TENDER_NAME) IN ('HST', 'HST1', 'TVQ', 'TPS', 'GST', 'TAX', 'PST', 'HST TAXABLE SALES', 'SALES TAX' 'HST 1', 'H.S.T.1', 'H.S.T', 'HST 13% TAXABLE SALES', 'GST TAXABLE SALES', 'TAX 1', 'HST 1', 'GST# 75696 6891 RT0001', 'HST # 897258141', 'HST5%', 'HST8%', 'QST', 'SALES TAX', 'MEAL PLAN CARD - PREPAID TAX', 'CARTE PLAN REPAS - TAX PREPAYEE', 'GST # 121071781RT0001', 'TVH', 'TVH1', 'VAF', 'H.S.T.') THEN 'TAX' REGISTEREDACCOUNTID, WHEN loyaltyCustomerId, offer_completion_week, ((UPPER(TENDER_NAME) LIKE '%ROUND%') OR (UPPER(TENDER_NAME) LIKE '%ARRONDIS %')) THEN 'ROUND UP' count( ELSE 'OTHER' distinct(END AS TENDER, COUNT(DISTINCT TICKET_ID) AS TRXNS FROM LOYALTY_TENDERS caseGROUP BY 1 |
Total sales $ and ticket count organized by tender type (debit, credit, cash, Tims Card, tax) for a given restaurant
Discounting
Code Block | ||
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With base as( select period_dt, state_nm, detail_type, when offerservice_completionmode_dtcd, is not NULL and transaction_dt <= offer_completion_dt then TRANSACTIONID end ) ) as trnx_before_completion, count(distinct(TRANSACTIONID)) as total_trnx, count( distinct ( case when lid is not Null then lid end ) ) as completed from completed group by 1, 2, 3, 4, 5, 6 |
Count of guests who completed a specific Offer Challenge
Games
NHL Hockey Challenge & Tims Word Challenge
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SELECT YEAR(TIMESTAMP) AS YR
, MONTH(TIMESTAMP) AS MTH
, COUNT(DISTINCT GUESTS) AS GUESTS FROM (
-- WORD CHALLENEGE PLAYERS
SELECT DISTINCT TIMESTAMP, _TIMHORTONS.LOYALTY.ID AS GUESTS
FROM loyalty.events.adobe_app_events
WHERE TRIM(_TIMHORTONS.INTERACTION.PATH) IN ('/timswordchallenge')
AND TRIM(_TIMHORTONS.INTERACTION.ELEMENT.NAME) = 'play'
AND _TIMHORTONS.PLATFORM IN ('app')
AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east'
AND DATE >= DATE '2023-11-01'
UNION
-- HOCKEY PLAYERS
SELECT DISTINCT TIMESTAMP,_TIMHORTONS.LOYALTY.ID AS GUESTS
FROM loyalty.events.adobe_app_events
WHERE TRIM(_TIMHORTONS.INTERACTION.PATH) = '/hockey_challenge'
AND TRIM(_TIMHORTONS.INTERACTION.ELEMENT.NAME) IN ('submit_picks')
AND _TIMHORTONS.PLATFORM IN ('app')
AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east'
AND DATE >= DATE '2023-11-01'
)
GROUP BY 1,2
ORDER BY 1 DESC, 2 |
Count of guests who played Games (NHL Hockey Challenge and Tims Word Challenge).
Limitation: Data only available from Nov 1, 2023.
Total Sales and Ticket Count by Tender Type
Code Block |
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WITH REST_TENDERS AS (
WITH TENDERS AS (
SELECT
REPLACE(UPPER(TRIM(TENDER_NAME)), '.', '') AS TENDER_NAME,
TICKET_ID,
REST_NO = "Restaurant Number"
FROM
loyalty.tlog.tlog_sale_ticket_tenders
WHERE
PARTITION_DATE_KEY BETWEEN "START DATE" AND "END DATE"
AND REST_NO = "Restaurant Number"
),
LOYALTY AS (
SELECT
REST_NO,
TICKET_ID AS TICKET_ID,
AMOUNT AS AMOUNT
FROM
STG.DERIVED_MASTER_TABLE_NEW
WHERE
PARTITION_DATE_KEY BETWEEN "START DATE" AND "END DATE"
AND COUNTRY_NM = 'CANADA'
AND IS_PASS_THROUGH = 0
AND REST_NO = "Restaurant Number"
SELECT
B.*,
TENDER_NAME,
B.REST_NO
FROM
TENDERS A
INNER JOIN LOYALTY B ON A.TICKET_ID = B.TICKET_ID
)
SELECT
CASE
WHEN UPPER(TENDER_NAME) IN (
'CASH',
'COMPTANT',
'EFECTIVO',
'US CASH',
'CANADIAN CASH',
'CDN CASH'
) THEN 'Cash'
WHEN UPPER(TENDER_NAME) IN (
'DEBIT CARD',
'DEBIT',
'CARTE DEBIT',
'DEBITO',
'DÉBIT',
'DO DEBIT'
) THEN 'Debit'
WHEN UPPER(TENDER_NAME) IN ('VISA', 'DIGITAL VISA', 'DO VISA') THEN 'Visa'
WHEN UPPER(TENDER_NAME) IN (
'MASTERCARD',
'MASTER CARD',
'M/C',
'DIGITAL MASTER CARD',
'DIGITAL MASTERCARD',
'DO MASTERCARD'
) THEN 'Mastercard'
WHEN UPPER(TENDER_NAME) IN (
'AMEX',
'AMERICAN EXPRESS',
'DIGITAL AMEX',
'DIGITAL AMERICAN EXPRESS'
) THEN 'AMEX'
WHEN UPPER(TENDER_NAME) IN (
'TIM CARD',
'DIGITAL TIM CARD',
'CARTE TIM',
'MOBILE TIM CARD',
'DIGITAL CARTE TIM',
'TIM CARTE'
) THEN 'Tim Card'
WHEN UPPER(TENDER_NAME) IN (
'SCAN AND PAY TIMCARD',
'SCAN AND PAY AMEX',
'SCAN AND PAY DISCOVER',
'SCAN AND PAY TIM CARD',
'NUMERISEZ ET PAYEZ – VISA',
'SCANTOPAY',
'NUMERISEZ ET PAYEZ – MASTERCARD',
'NUMERISEZ ET PAYEZ – CARTE TIM',
'NUMÉRISEZ ET PAYEZ – VISA',
'NUMÉRISEZ ET PAYEZ – MASTERCARD',
'NUMÉRISEZ ET PAYEZ – CARTE TIM',
'NUMERISEZ ET PAYEZ – AMEX',
'NUMÉRISEZ ET PAYEZ – AMEX'
) THEN 'SCANANDPAY'
WHEN UPPER(TENDER_NAME) IN (
'HST',
'HST1',
'TVQ',
'TPS',
'GST',
'TAX',
'PST',
'HST TAXABLE SALES',
'SALES TAX' 'HST 1',
'H.S.T.1',
'H.S.T',
'HST 13% TAXABLE SALES',
'GST TAXABLE SALES',
'TAX 1',
'HST 1',
'GST# 75696 6891 RT0001',
'HST # 897258141',
'HST5%',
'HST8%',
'QST',
'SALES TAX',
'MEAL PLAN CARD - PREPAID TAX',
'CARTE PLAN REPAS - TAX PREPAYEE',
'GST # 121071781RT0001'
) THEN 'TAX'
WHEN (
(UPPER(TENDER_NAME) LIKE '%ROUND%')
OR (UPPER(TENDER_NAME) LIKE '%ARRONDIS %')
) THEN 'ROUND UP'
ELSE 'OTHER'
END AS TENDER,
A.REST_NO,
COUNT(DISTINCT TICKET_ID) AS TRXNS,
SUM(AMOUNT) AS SALES
FROM
REST_TENDERS A
GROUP BY
1,
2 |
ticket_details_key,
ticket_details_pos_no,
a.ticket_details_pos_nm,
B.discount_key,
B.discount_cd,
B.discount_nm,
C.coupon_key,
C.coupon_cd,
C.coupon_offr_nm,
D.Category,
SUM(amount) as amt,
count(distinct(ticket_id)) as TRXNS
from
STG.DERIVED_MASTER_TABLE_NEW a
left join loyalty.tlog.dim_discount b on a.ticket_details_key = b.discount_key
left join tlog.dim_coupon c on a.ticket_details_key = c.coupon_key
left join loyalty.analytics.clearview_mapping_discount_types d on a.ticket_details_pos_nm = d.ticket_details_pos_nm
where amount < 0
and partition_date_key between <Start_Date> and <End_Date>
AND COUNTRY_NM = 'CANADA'
GROUP BY 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14
)
select
last_Day(period_dt) as month_dt,
detail_type,
ticket_details_pos_nm,
discount_nm,
coupon_offr_nm,
Category,
sum(amt),
sum(TRXNS) As trxns
from
base
group by 1, 2, 3, 4, 5, 6 |
Code Block |
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loyalty.analytics.clearview_mapping_discount_types |
This table is manually mapped by grouping ticket_detail_POS_nm into categories
Combo Discount, Combo Discount (BG Bundle), Tims Rewards, Targeted Offers, Campaign, In-restaurant, Other, Settlement, and Uncategorized
This mapping was last updated in March 2024; any unmapped fields would show up as null and would be considered as “Other”
Discounts on offerids
Code Block | ||
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-- Total Summary
with clean_loyalty_transactions as(
with FILTERED as(
WITH SEPERATED AS (
-- Filter for Exploded offers for offer ids and explode the disc amt with corresponding PLU
with zipped as (
-- explode offers and combine the Discount amount with offer
SELECT
*,
arrays_zip(discountAmounts, appliedOffers) as comb -- EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS
FROM
PRODRT.CURATED_TRANS_EVENTS_NEW
WHERE
partition_date_key >= 20201201
-- to_date(partition_date_key, "yyyyMMdd") BETWEEN DATE '$Start_Date' AND DATE '$End_Date'
AND LEFT(REGISTEREDACCOUNTID, 7) = 'us-east'
AND APPLIEDOFFERS IS NOT NULL
AND COUNTRY_NM = 'CANADA'
)
select
DISTINCT transactionId,
loyaltyCustomerId,
registeredAccountId,
state_nm,
ticketId,
period_dt,
th_fiscal_week,
th_fiscal_year,
week_start_dt,
explode(Comb) as test
from
zipped
)
SELECT
*,
test ['discountAmounts'] AS DISC_AMT,
test ['appliedOffers'] AS APPLIED_OFFER
FROM
SEPERATED
)
select
FILTERED.*,
O.NAME,
O.DESCRIPTION,
1 as VOLUME
From
FILTERED
inner JOIN DYDB.OFFERS O ON O.OFFERID = FILTERED.APPLIED_OFFER
)
SELECT
TH_FISCAL_YEAR,
th_fiscal_week,
date(week_start_dt) as wk_start_dt,
state_nm,
APPLIED_OFFER,
DESCRIPTION,
SUM(DISC_AMT) AS DISCOUNT_DOLLARS,
SUM(VOLUME) AS REDEMPTION_VOLUME
FROM
clean_loyalty_transactions
GROUP BY
1,2,3,4,5,6 |
Tims Word Challenge Player Levels
Code Block | ||
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SELECT LEVEL, COUNT(DISTINCT ID) AS USERS
FROM (
SELECT _TIMHORTONS.LOYALTY.ID, MAX(DATE(TIMESTAMP)) AS DTE
, COALESCE(MAX(CAST(SUBSTRING(_TIMHORTONS.INTERACTION.ELEMENT.VALUE,18,CHARINDEX('-',REPLACE(_TIMHORTONS.INTERACTION.ELEMENT.VALUE,'"','-'),18)-18) AS INT)),0) LEVEL
FROM loyalty.events.adobe_app_events
WHERE EVENTTYPE = 'element_clicked'
AND DATE(TIMESTAMP) >= DATE '2023-11-01'
AND _TIMHORTONS.INTERACTION.PATH = '/timswordchallenge'
AND _TIMHORTONS.INTERACTION.ELEMENT.NAME = 'play'
AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473'))
GROUP BY 1
)
GROUP BY 1
ORDER BY 1 |
Points Issued by Channel
Code Block | ||
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WITH OFFER_BASE AS
(
SELECT
MONTH_DT,
SUM(CASE WHEN A.TAG IS NULL AND LEFT(A.EXPLODED.OFFERID,11) = 'EARN_POINTS' THEN A.EXPLODED.TIMSPOINTSEARNED ELSE 0 END) AS BASE,
SUM(CASE WHEN LEFT(A.EXPLODED.OFFERID,11) <> 'EARN_POINTS' AND A.EXPLODED.OFFERID IS NOT NULL AND A.TAG IS NULL THEN A.EXPLODED.TIMSPOINTSEARNED ELSE 0 END) AS OFFERS
FROM (SELECT
LAST_DAY(TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd')) AS MONTH_DT,
TAG,
TRANSACTIONID,
POINTSEARNED,
coalesce(cast(isCustomerServiceVisit as string), '') as ISCUSTOMERSERVICEVISIT,
EXPLODE(APPLIEDOFFERDETAILS) AS EXPLODED
FROM PRODRT.CURATED_POINTS_EVENTS A
WHERE TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd') BETWEEN DATE '2024-05-01' AND DATE '2024-05-31' --UPDATE THIS
AND LEFT(BARCODE, 4) = '0463'
AND COALESCE(PARTNERID, '') = ''
AND ISCUSTOMERSERVICEVISIT IS NOT TRUE
) A
GROUP BY 1
),
ALL_OTHER AS
(
SELECT
LAST_DAY(TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd')) AS MONTH_DT,
SUM(CASE WHEN B.TAG IN ('DAYPART_CHALLENGED_COMPLETED','PRODUCT_CHALLENGED_COMPLETED','FREQUENCY_CHALLENGED_COMPLETED') THEN B.POINTSEARNED ELSE 0 END) AS CHALLENGES,
SUM(CASE WHEN LEFT(TAG, 4) = 'RUTR' THEN POINTSEARNED ELSE 0 END) AS RUTW,
SUM(CASE WHEN LEFT(B.TAG, 6) = 'HOCKEY' THEN B.POINTSEARNED ELSE 0 END) AS HOCKEY,
SUM(CASE WHEN B.ISCUSTOMERSERVICEVISIT = 'true' THEN B.POINTSEARNED ELSE 0 END) AS GUEST_CARE,
SUM(CASE WHEN UPPER(B.TAG) = 'WORD_CHALLENGE_LEVEL' THEN B.POINTSEARNED ELSE 0 END) AS WORD_CHALLENGE,
SUM(B.POINTSEARNED) AS TOTAL_POINTS
FROM PRODRT.CURATED_POINTS_EVENTS B
WHERE TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd') BETWEEN DATE '2024-05-01' AND DATE '2024-05-31' --UPDATE THIS
AND LEFT(BARCODE, 4) = '0463'
AND COALESCE(PARTNERID, '') = ''
GROUP BY 1
)
SELECT
A.MONTH_DT,
BASE,
OFFERS,
CHALLENGES,
RUTW,
HOCKEY,
GUEST_CARE,
WORD_CHALLENGE,
TOTAL_POINTS
FROM OFFER_BASE A
LEFT JOIN ALL_OTHER B
ON A.MONTH_DT = B.MONTH_DT |