Glossary of Digital & Loyalty Metrics
\uD83D\uDCD8 Metrics List
Metric and Definition | Query | Comments and Business Use |
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Known Diner Sales (“KDS”) All sales that are made by recognizable guests, i.e. guests that have registered through the app (identified by their registered account id beginning with ‘us-east’) | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, SUM(AMOUNT) AS SALES, COUNT(DISTINCT TICKET_ID) AS TRXNS, COUNT(DISTINCT REGISTERED_ACCOUNT_ID) AS GUESTS FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN '<START DATE>' AND '<END DATE>' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' AND LEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' GROUP BY 1,2 | This metric is used as a baseline to see loyalty sales penetration against system wide sales. |
System Wide Sales (“SWS”) Total sales across TH | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, COUNT(DISTINCT TICKET_ID) AS TRXNS, SUM(AMOUNT) AS SWS FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN '<START DATE>' AND '<END DATE>' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' GROUP BY 1,2 | Note: Some forecasts may use Hyperion sales interchangeable in lieu of SWS sourced from STG.DERIVED_MASTER_TABLE_NEW. |
Cheque Average sales value ($) of an individual transaction | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, COUNT(DISTINCT TICKET_ID) AS TRXNS, SUM(AMOUNT) AS SWS, SUM(AMOUNT)/COUNT(DISTINCT TICKET_ID) AS CHEQUE FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN '<START DATE>' AND '<END DATE>' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' GROUP BY 1,2 | Can calculate this on a system level or down to an individual guest level. Can filter on loyalty or non-loyalty. |
Frequency Average loyalty guest visits in a given time period | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, COUNT(DISTINCT TICKET_ID) AS TRXNS, COUNT(DISTINCT REGISTERED_ACCOUNT_ID) AS GUESTS, COUNT(DISTINCT TICKET_ID)/COUNT(DISTINCT T1.REGISTERED_ACCOUNT_ID) AS FREQUENCY FROM STG.DERIVED_MASTER_TABLE_NEW T1 WHERE PARTITION_DATE_KEY BETWEEN '<START DATE>' AND '<END DATE>' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' AND LEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' GROUP BY 1,2 | Usually look at this metric for a week, month, or year. |
White Label Delivery (“WL”) Delivery sales initiated from the TH mobile app | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, SUM(AMOUNT) AS SALES FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN '$START_DATE' AND 'END_DATE' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = "CANADA" AND SERVICE_MODE_CD IN ('WHITE LABEL DELIVERY','DELIVERY') AND LEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' GROUP BY 1,2 | Included in known diner sales & digital sales. Sales of our internal app delivery platform. |
Mobile Order & Pay (“MO&P”) | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, SUM(AMOUNT) AS SALES FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = "CANADA" AND SERVICE_MODE_CD IN ('MOBILE ORDER DRIVE THRU', 'MOBILE ORDER EAT IN', 'MOBILE ORDER TAKE OUT') AND LEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' GROUP BY 1,2 | Included in known diner sales & digital sales. |
Loyalty Scans Sales made by known diners and includes eat-in, takeout & drive thru | SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, SUM(AMOUNT) AS SALES FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = "CANADA" AND SERVICE_MODE_CD IN ('TAKEOUT', 'EATIN','DRIVETHRU') AND LEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' GROUP BY 1,2 | Included in known diner sales & digital sales. |
3P Delivery Delivery sales initiated and fulfilled by third-party delivery providers, such as UberEats, SkipTheDishes and DoorDash | SELECT A.PARTITION_DATE_KEY, SUM(A.AMOUNT) AS SALES FROM STG.DERIVED_MASTER_TABLE_NEW A INNER JOIN TLOG.TLOG_SALE_TICKET_TENDERS B ON A.TICKET_ID = B.TICKET_ID WHERE A.PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' AND TENDER_NAME IN ("UBER EATS CREDIT","Credit Uber Eats","Uber Eats Credit","CRÉDIT UBER EATS","SKIP CREDIT","Skip Credit","CRÉDIT de DoorDash","CRÉDIT DE DOORDASH","DoorDash Credit","DOORDASH CREDIT","Crédit de DoorDash","Doordash") GROUP BY 1 | Included in digital sales |
Kiosk Sales via Kiosk; can be split into registered and un-registered Kiosk sales using left(registered_account_id,7) = ‘us-east’ | SELECT LAST_DAY(PERIOD_DT) AS MONTH, SUM(AMOUNT) AS KIOSK_SALES, COUNT(DISTINCT TICKET_ID) AS KIOSK_TRXNS, COUNT(DISTINCT LOYALTY_CUSTOMER_ID) AS KIOSK_GUESTS FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PERIOD_DT BETWEEN '$Start_Date' AND '$End_Date' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' AND SERVICE_MODE_CD IN ('KIOSK', 'KIOSK TAKEOUT', 'KIOSK EATIN') AND REST_NO IN ( <list of restaurants with KIOSKS> ) GROUP BY 1 | Included in digital sales -- Registered Kiosk AND LEFT(COALESCE(REGISTERED_ACCOUNT_ID,''),7) = 'us-east' -- Un-Registered Kiosk AND LEFT(COALESCE(REGISTERED_ACCOUNT_ID,''),7) != 'us-east' -- List of Retaurants as of june 2024 ('100024', '100027', '100045', '100062', '100077', '100093', '100096', '100101', '100104', '100112', '100118', '100124', '100136', '100160', '100200', '100229', '100324', '100325', '100376', '100387', '100410', '100446', '100467', '100489', '100490', '100503', '100506', '100514', '100525', '100526', '100529', '100544', '100582', '100588', '100640', '100652', '100670', '100674', '100678', '100693', '100769', '100776', '100788', '100800', '100806', '100856', '100863', '100885', '100940', '100965', '100998', '101000', '101022', '101076', '101129', '101174', '101241', '101281', '101333', '101335', '101357', '101365', '101368', '101382', '101442', '101450', '101475', '101476', '101491', '101493', '101508', '101517', '101543', '101568', '101582', '101584', '101595', '101600', '101602', '101623', '101628', '101650', '101655', '101657', '101666', '101686', '101689', '101712', '101769', '101788', '101789', '101803', '101818', '101820', '101837', '101846', '101849', '101851', '101864', '101865', '101873', '101886', '101900', '101904', '101924', '101954', '101967', '101985', '101991', '101992', '101999', '102011', '102017', '102018', '102032', '102040', '102041', '102060', '102074', '102103', '102110', '102118', '102129', '102132', '102150', '102157', '102169', '102175', '102196', '102212', '102224', '102305', '102308', '102315', '102331', '102376', '102387', '102394', '102398', '102399', '102409', '102417', '102467', '102478', '102534', '102549', '102556', '102562', '102603', '102606', '102614', '102622', '102630', '102635', '102646', '102679', '102710', '102719', '102732', '102753', '102773', '102784', '102821', '102833', '102852', '102877', '102891', '102892', '102925', '102946', '102972', '102974', '102991', '103001', '103021', '103029', '103050', '103077', '103086', '103124', '103129', '103130', '103132', '103137', '103143', '103159', '103167', '103169', '103208', '103217', '103227', '103233', '103255', '103267', '103294', '103323', '103340', '103351', '103356', '103384', '103389', '103407', '103411', '103413', '103478', '103482', '103498', '103548', '103549', '103584', '103625', '103637', '103644', '103677', '103690', '103695', '103698', '103704', '103754', '103755', '103850', '103886', '103947', '103950', '103955', '104013', '104126', '104212', '104213', '104275', '104284', '104370', '104391', '104393', '104420', '104443', '104505', '104651', '104764', '104813', '104840', '104852', '104853', '104856', '104887', '104925', '104962', '104966', '104970', '104971', '105060', '105085', '105217', '105237', '105340', '105363', '105389', '105763', '105789', '105792', '105840', '105917', '106305', '106310', '106478', '106547', '106865', '106874', '106882', '107228', '107336', '107343', '107384', '107569', '107576', '107582', '107608', '107647', '107653', '108088', '108102', '108115', '108118', '108137', '108166', '108167', '108172', '108175', '108358', '108395', '108397', '108399', '108402', '108430', '108480', '108485', '108487', '108500', '108502', '108507', '108518', '109027', '109041', '109042', '109241', '109246', '109286', '109288', '109291', '109331', '109334', '109338', '109396', '109397', '109403', '109404', '109405', '109407', '109430', '109436', '109444', '109446', '109447', '109448', '109449', '109711', '109757', '109780', '109878', '109951', '109955', '120293', '101462', '101917', '102093', '102229', '103202', '103648', '104271', '104471', '106376') |
Catering Catering sales | SELECT PARTITION_DATE_KEY, SUM(ITEMTOTALPRICE)AS SALES, FROM PRODRT.CURATED_TRANS_EVENTS_NEW WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE' AND COUNTRY_NM = 'CANADA' AND IS_PASS_THROUGH = 0 AND LEFT(REGISTEREDACCOUNTID,7) = 'us-east' AND DININGTYPE = 'CT' GROUP BY 1 | Included in digital sales |
Restaurants Reporting Any Menu Item (“RRAMI“) | WITH RESTAURANTS AS ( SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, PARTITION_DATE_KEY, COUNT(DISTINCT REST_NO) AS RESTAURANTS FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN 'START_DATE' AND 'END_DATE' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM = 'CANADA' GROUP BY 1,2,3 ORDER BY 1) SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, SUM(RESTAURANTS) AS RRAMI FROM RESTAURANTS GROUP BY 1,2 | |
Scan & Pay (“S&P”) Transactions where Scan & Pay feature was used | SELECT STOREDATE, COUNT(DISTINCT TRANSACTIONID) AS TICKETS, SUM(ITEMTOTALPRICE) AS SALES FROM PRODRT.CURATED_TRANS_EVENTS_NEW WHERE STOREDATE BETWEEN 'START_DATE' AND 'END_DATE' AND IS_PASS_THROUGH = 0 AND COUNTRY_NM IN ('CANADA') AND LEFT(REGISTEREDACCOUNTID,7) = 'us-east' AND SCANANDPAY IS TRUE GROUP BY 1 | Often tracked as a % of registered transactions Scan & Pay Penetration Formula: (Scan & Pay Transactions) / (Registered Transactions)
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Loyalty Redemptions Products that were redeemed using loyalty points | WITH TRANSACTIONS_WITH_OFFER_ID AS ( SELECT LEFT(PERIOD_DT, 10) AS PERIOD_DT, REGISTEREDACCOUNTID, TRANSACTIONID, EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS FROM PRODRT.CURATED_TRANS_EVENTS_NEW WHERE DATE_KEY >= '20230606' AND COALESCE(REGISTEREDACCOUNTID,'') IS NOT NULL AND APPLIEDOFFERS IS NOT NULL AND COUNTRY_NM = 'CANADA') SELECT PERIOD_DT, COUNT(DISTINCT TRANSACTIONID) AS TRXNS FROM TRANSACTIONS_WITH_OFFER_ID AS A INNER JOIN (SELECT DISTINCT OFFERID FROM DYDB.WEEKLYOFFERS UNION ALL SELECT DISTINCT OFFERID FROM DYDB.OFFERS WHERE CONTAINS(description, 'LOYALTY') AND DESCRIPTION LIKE 'CA L%' AND DESCRIPTION NOT IN ('CA LR Registered Default (same as L1)-LOYALTY', 'CA LU Unregistered (same as 102) ONE-TIME-LOYALTY') ) B ON A.EXPLODED_OFFERS = B.OFFERID LEFT JOIN DYDB.OFFERS AS C ON A.EXPLODED_OFFERS=C.OFFERID WHERE EXPLODED_OFFERS IS NOT NULL AND C.OFFERID IS NOT NULL GROUP BY 1 | Used for tracking how many free items we’re giving away and the value of them. Often viewed as a percentage of SWS or KDS. Loyalty drag formula = $ value of redeemed items / SWS $ |
Monthly Active Users (“MAU”) Number of guests that visited the app each month | WITH EVENTS AS ( SELECT DATE , _TIMHORTONS.INTERACTION.ELEMENT.NAME , _TIMHORTONS.LOYALTY.ID AS GUEST_ID FROM loyalty.events.adobe_app_events WHERE EVENTTYPE IN ('app_open','app_launch') AND _TIMHORTONS.PLATFORM IN ('app') AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east' AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473')) AND DATE <= CURRENT_DATE ) SELECT LAST_DAY(EVENTS.DATE) AS DTE , COUNT(DISTINCT EVENTS.GUEST_ID) AS ACTIVE_USER FROM EVENTS GROUP BY 1 ORDER BY 1 DESC | Used to track the unique number of guests who opened or launched the app per month. Limitation of the dataset is: (1) data only exists from Nov 1st, 2023, and (2) Prior to mm/dd/yyyy (TBD), dataset did not contain guests using app versions prior to 7.1.187. |
Digital Sales | Pulled using the individual queries listed above. | Consists of WL, MO&P, Loyalty Scans, 3P Delivery, Kiosk & Catering. |
Weekly Offer Redemptions | WITH REDEMPTION_SUMMARY AS ( WITH OFFER_REDEMPTION_TRXNS AS ( WITH TRANSACTIONS_WITH_OFFER_ID AS ( SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, CAST(WEEK_START_DT AS DATE) AS WEEK_START_DT, DATE_FORMAT( CAST( UNIX_TIMESTAMP(LEFT(WEEK_START_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP ), 'yyyyMMdd' ) AS WEEK_START, CAST(PERIOD_DT AS DATE) AS PERIOD_DT, REGISTEREDACCOUNTID, TRANSACTIONID, EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS FROM PRODRT.CURATED_TRANS_EVENTS_NEW WHERE PARTITION_DATE_KEY BETWEEN 'START DATE' AND 'END DATE' AND REGISTEREDACCOUNTID LIKE 'us-east%' AND COUNTRY_NM = 'CANADA' ) SELECT DISTINCT A.TH_FISCAL_YEAR, A.TH_FISCAL_WEEK, A.WEEK_START_DT, A.PERIOD_DT, A.REGISTEREDACCOUNTID, A.TRANSACTIONID, C.NAME, C.DESCRIPTION, A.EXPLODED_OFFERS, 1 AS VOLUME FROM TRANSACTIONS_WITH_OFFER_ID A INNER JOIN DYDB.WEEKLYOFFERS B ON A.EXPLODED_OFFERS = B.OFFERID LEFT JOIN DYDB.OFFERS C ON A.EXPLODED_OFFERS = C.OFFERID ) SELECT WEEK_START_DT, A.DESCRIPTION AS OFFER_DESCRIPTION, A.EXPLODED_OFFERS AS OFFERID, SUM(VOLUME) AS REDEMPTION_VOLUME FROM OFFER_REDEMPTION_TRXNS A GROUP BY 1, 2, 3 ) SELECT a.WEEK_START_DT AS WKDT, OFFER_DESCRIPTION, OFFERID, SUM(REDEMPTION_VOLUME) FROM REDEMPTION_SUMMARY A GROUP BY 1,2,3 | Used to track the volume of redemptions for each offer in a given week. |
Offer Challenge | with TRXN_OFFER_CHALLENGES_REDEMPTIONS as ( WITH EXPLODED AS ( SELECT TH_FISCAL_YEAR, TH_FISCAL_WEEK, DATE_FORMAT( CAST( UNIX_TIMESTAMP(LEFT(WEEK_START_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP ), 'yyyyMMdd' ) AS WEEK_START_MAPPING, CAST(PERIOD_DT AS DATE) AS PERIOD_DT, REGISTEREDACCOUNTID, loyaltyCustomerId, TRANSACTIONID, EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS, REST_TYP_NM, OPS_DIV_NM FROM PRODRT.CURATED_TRANS_EVENTS_NEW -- 1. Challenge duration: 26/09 to 02/10 WHERE DATE_KEY BETWEEN '${myapplication.Offer_Start_Date}' AND '${myapplication.Offer_End_Date}' AND COUNTRY_NM = 'CANADA' AND REGISTEREDACCOUNTID IS NOT NULL AND TRANSACTIONID IS NOT NULL -- AND REST_TYP_NM = "STANDARD" ) SELECT DISTINCT A.TH_FISCAL_YEAR, A.TH_FISCAL_WEEK, A.WEEK_START_MAPPING, A.PERIOD_DT, A.REGISTEREDACCOUNTID, A.loyaltyCustomerId, A.TRANSACTIONID, A.REST_TYP_NM, A.OPS_DIV_NM, B.DESCRIPTION, 1 AS REDEMPTIONS FROM EXPLODED AS A LEFT JOIN DYDB.OFFERS AS B ON A.EXPLODED_OFFERS = B.OFFERID WHERE EXPLODED_OFFERS = '76290e2e-1783-442f-8ff6-a2b16900a34e' ), points_issued as ( Select *, WEEKOFYEAR(to_date(partition_date_key, "yyyyMMdd")) AS WEEK_START, regexp_extract(barcode, '(\\d+)|(\\d+)', 0) as lid From prodrt.curated_points_events as points where partition_date_key BETWEEN '${myapplication.Offer_Start_Date}' AND '${myapplication.Offer_End_Date}' and tag = 'PRODUCT_CHALLENGED_COMPLETED' ), completed as( Select a.TH_FISCAL_YEAR as TH_FISCAL_YEAR, a.TH_FISCAL_WEEK as TH_FISCAL_WEEK, a.WEEK_START_MAPPING as WEEK_START_MAPPING, a.PERIOD_DT as PERIOD_DT, DATE_FORMAT( CAST( UNIX_TIMESTAMP(LEFT(PERIOD_DT, 10), 'yyyy-MM-dd') AS TIMESTAMP ), 'yyyyMMdd' ) as transaction_dt, a.REGISTEREDACCOUNTID as REGISTEREDACCOUNTID, a.loyaltyCustomerId as loyaltyCustomerId, a.TRANSACTIONID as TRANSACTIONID, a.REST_TYP_NM as REST_TYP_NM, a.OPS_DIV_NM as OPS_DIV_NM, a.DESCRIPTION as DESCRIPTION, a.REDEMPTIONS as REDEMPTIONS, b.transactionID as completion_transactionID, b.pointsEarned as pointsEarned, b.restaurant as restaurant, b.partition_date_key as offer_completion_dt, b.WEEK_START as offer_completion_week, b.lid as lid from TRXN_OFFER_CHALLENGES_REDEMPTIONS a left join points_issued b on a.loyaltyCustomerId = b.lid and b.WEEK_START = a.TH_FISCAL_WEEK ) Select TH_FISCAL_YEAR, TH_FISCAL_WEEK, WEEK_START_MAPPING, REGISTEREDACCOUNTID, loyaltyCustomerId, offer_completion_week, count( distinct( case when offer_completion_dt is not NULL and transaction_dt <= offer_completion_dt then TRANSACTIONID end ) ) as trnx_before_completion, count(distinct(TRANSACTIONID)) as total_trnx, count( distinct ( case when lid is not Null then lid end ) ) as completed from completed group by 1, 2, 3, 4, 5, 6 | Count of guests who completed a specific Offer Challenge |
Games NHL Hockey Challenge & Tims Word Challenge | SELECT YEAR(TIMESTAMP) AS YR , MONTH(TIMESTAMP) AS MTH , COUNT(DISTINCT GUESTS) AS GUESTS FROM ( -- WORD CHALLENEGE PLAYERS SELECT DISTINCT TIMESTAMP, _TIMHORTONS.LOYALTY.ID AS GUESTS FROM loyalty.events.adobe_app_events WHERE TRIM(_TIMHORTONS.INTERACTION.PATH) IN ('/timswordchallenge') AND TRIM(_TIMHORTONS.INTERACTION.ELEMENT.NAME) = 'play' AND _TIMHORTONS.PLATFORM IN ('app') AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east' AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473')) AND DATE >= DATE '2023-11-01' UNION -- HOCKEY PLAYERS SELECT DISTINCT TIMESTAMP,_TIMHORTONS.LOYALTY.ID AS GUESTS FROM loyalty.events.adobe_app_events WHERE TRIM(_TIMHORTONS.INTERACTION.PATH) = '/hockey_challenge' AND TRIM(_TIMHORTONS.INTERACTION.ELEMENT.NAME) IN ('submit_picks') AND _TIMHORTONS.PLATFORM IN ('app') AND LEFT(_TIMHORTONS.LOYALTY.ID,7) = 'us-east' AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473')) AND DATE >= DATE '2023-11-01' ) GROUP BY 1,2 ORDER BY 1 DESC, 2 | Count of guests who played Games (NHL Hockey Challenge and Tims Word Challenge). Limitation: Data only available from Nov 1, 2023. |
Total Sales and Ticket Count by Tender Type | WITH LOYALTY_TENDERS AS ( WITH TENDERS AS ( SELECT REPLACE(UPPER(TRIM(TENDER_NAME)), '.', '') AS TENDER_NAME, TICKET_ID FROM loyalty.tlog.tlog_sale_ticket_tenders WHERE PARTITION_DATE_KEY BETWEEN 20230101 AND 20230731 AND LEFT(REST_NO,2) = 10 ), LOYALTY AS ( SELECT TICKET_ID AS TICKET_ID FROM STG.DERIVED_MASTER_TABLE_NEW WHERE PARTITION_DATE_KEY BETWEEN 20230101 AND 20230731 AND COUNTRY_NM = 'CANADA' AND IS_PASS_THROUGH = 0 AND LEFT(REGISTERED_ACCOUNT_ID,7) = 'us-east' ) SELECT A.* FROM TENDERS A INNER JOIN LOYALTY B ON A.TICKET_ID = B.TICKET_ID ) SELECT CASE WHEN UPPER(TENDER_NAME) IN ('CASH', 'COMPTANT', 'EFECTIVO', 'US CASH', 'CANADIAN CASH', 'CDN CASH', 'ROUNDED CASH', 'ROUNDED COMPTANT') THEN 'CASH' WHEN UPPER(TENDER_NAME) IN ('DEBIT CARD', 'DEBIT', 'CARTE DEBIT', 'DEBITO', 'DÉBIT', 'DO DEBIT') THEN 'DEBIT' WHEN UPPER(TENDER_NAME) IN ('VISA', 'MASTERCARD', 'MASTER CARD', 'AMEX', 'AMERICAN EXPRESS', 'CREDIT CARD', 'CREDIT CARDS', 'DISCOVER', 'M/C', 'DISCOVER CARD', 'DIGITAL AMEX', 'DIGITAL DISCOVER', 'DIGITAL MASTER CARD', 'DIGITAL MASTERCARD', 'DIGITAL AMERICAN EXPRESS', 'DIGITAL VISA', 'DO VISA', 'DO MASTERCARD') THEN 'CREDIT' WHEN UPPER(TENDER_NAME) IN ('TIM CARD', 'DIGITAL TIM CARD', 'CARTE TIM', 'MOBILE TIM CARD', 'DIGITAL CARTE TIM', 'TIM CARTE', 'TIMS GIFT CARD', 'DIGITAL TIMS GIFT CARD', 'CARTE-CADEAU TIM', 'DIGITAL CARTE-CADEAU TIM') THEN 'TIMCARD' WHEN UPPER(TENDER_NAME) LIKE '%SKIP%' THEN 'SKIP' WHEN UPPER(TENDER_NAME) LIKE '%UBER%' THEN 'UBER' WHEN UPPER(TENDER_NAME) LIKE '%DOOR%' THEN 'DOORDASH' WHEN UPPER(TENDER_NAME) IN ('SCAN AND PAY VISA', 'SCAN AND PAY MASTERCARD', 'SCAN AND PAY TIMCARD', 'SCAN AND PAY AMEX', 'SCAN AND PAY DISCOVER', 'SCAN AND PAY TIM CARD', 'NUMERISEZ ET PAYEZ – VISA', 'SCANTOPAY', 'NUMERISEZ ET PAYEZ – MASTERCARD', 'NUMERISEZ ET PAYEZ – CARTE TIM', 'NUMÉRISEZ ET PAYEZ – VISA', 'NUMÉRISEZ ET PAYEZ – MASTERCARD', 'NUMÉRISEZ ET PAYEZ – CARTE TIM', 'NUMERISEZ ET PAYEZ – AMEX', 'NUMÉRISEZ ET PAYEZ – AMEX', 'SCAN AND PAY TIMS GIFT CARD', 'NUMERISEZ ET PAYEZ CARTE-CADEAU TIM') THEN 'SCANANDPAY' WHEN UPPER(TENDER_NAME) IN ('HST', 'HST1', 'TVQ', 'TPS', 'GST', 'TAX', 'PST', 'HST TAXABLE SALES', 'SALES TAX' 'HST 1', 'H.S.T.1', 'H.S.T', 'HST 13% TAXABLE SALES', 'GST TAXABLE SALES', 'TAX 1', 'HST 1', 'GST# 75696 6891 RT0001', 'HST # 897258141', 'HST5%', 'HST8%', 'QST', 'SALES TAX', 'MEAL PLAN CARD - PREPAID TAX', 'CARTE PLAN REPAS - TAX PREPAYEE', 'GST # 121071781RT0001', 'TVH', 'TVH1', 'VAF', 'H.S.T.') THEN 'TAX' WHEN ((UPPER(TENDER_NAME) LIKE '%ROUND%') OR (UPPER(TENDER_NAME) LIKE '%ARRONDIS %')) THEN 'ROUND UP' ELSE 'OTHER' END AS TENDER, COUNT(DISTINCT TICKET_ID) AS TRXNS FROM LOYALTY_TENDERS GROUP BY 1 | Total sales $ and ticket count organized by tender type (debit, credit, cash, Tims Card, tax) for a given restaurant |
Discounting | With base as( select period_dt, state_nm, detail_type, service_mode_cd, ticket_details_key, ticket_details_pos_no, a.ticket_details_pos_nm, B.discount_key, B.discount_cd, B.discount_nm, C.coupon_key, C.coupon_cd, C.coupon_offr_nm, D.Category, SUM(amount) as amt, count(distinct(ticket_id)) as TRXNS from STG.DERIVED_MASTER_TABLE_NEW a left join loyalty.tlog.dim_discount b on a.ticket_details_key = b.discount_key left join tlog.dim_coupon c on a.ticket_details_key = c.coupon_key left join loyalty.analytics.clearview_mapping_discount_types d on a.ticket_details_pos_nm = d.ticket_details_pos_nm where amount < 0 and partition_date_key between <Start_Date> and <End_Date> AND COUNTRY_NM = 'CANADA' GROUP BY 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 ) select last_Day(period_dt) as month_dt, detail_type, ticket_details_pos_nm, discount_nm, coupon_offr_nm, Category, sum(amt), sum(TRXNS) As trxns from base group by 1, 2, 3, 4, 5, 6 | loyalty.analytics.clearview_mapping_discount_types This table is manually mapped by grouping ticket_detail_POS_nm into categories Combo Discount, Combo Discount (BG Bundle), Tims Rewards, Targeted Offers, Campaign, In-restaurant, Other, Settlement, and Uncategorized This mapping was last updated in March 2024; any unmapped fields would show up as null and would be considered as “Other” |
Discounts on offerids | -- Total Summary with clean_loyalty_transactions as( with FILTERED as( WITH SEPERATED AS ( -- Filter for Exploded offers for offer ids and explode the disc amt with corresponding PLU with zipped as ( -- explode offers and combine the Discount amount with offer SELECT *, arrays_zip(discountAmounts, appliedOffers) as comb -- EXPLODE(APPLIEDOFFERS) AS EXPLODED_OFFERS FROM PRODRT.CURATED_TRANS_EVENTS_NEW WHERE partition_date_key >= 20201201 -- to_date(partition_date_key, "yyyyMMdd") BETWEEN DATE '$Start_Date' AND DATE '$End_Date' AND LEFT(REGISTEREDACCOUNTID, 7) = 'us-east' AND APPLIEDOFFERS IS NOT NULL AND COUNTRY_NM = 'CANADA' ) select DISTINCT transactionId, loyaltyCustomerId, registeredAccountId, state_nm, ticketId, period_dt, th_fiscal_week, th_fiscal_year, week_start_dt, explode(Comb) as test from zipped ) SELECT *, test ['discountAmounts'] AS DISC_AMT, test ['appliedOffers'] AS APPLIED_OFFER FROM SEPERATED ) select FILTERED.*, O.NAME, O.DESCRIPTION, 1 as VOLUME From FILTERED inner JOIN DYDB.OFFERS O ON O.OFFERID = FILTERED.APPLIED_OFFER ) SELECT TH_FISCAL_YEAR, th_fiscal_week, date(week_start_dt) as wk_start_dt, state_nm, APPLIED_OFFER, DESCRIPTION, SUM(DISC_AMT) AS DISCOUNT_DOLLARS, SUM(VOLUME) AS REDEMPTION_VOLUME FROM clean_loyalty_transactions GROUP BY 1,2,3,4,5,6 | |
Tims Word Challenge Player Levels | SELECT LEVEL, COUNT(DISTINCT ID) AS USERS FROM ( SELECT _TIMHORTONS.LOYALTY.ID, MAX(DATE(TIMESTAMP)) AS DTE , COALESCE(MAX(CAST(SUBSTRING(_TIMHORTONS.INTERACTION.ELEMENT.VALUE,18,CHARINDEX('-',REPLACE(_TIMHORTONS.INTERACTION.ELEMENT.VALUE,'"','-'),18)-18) AS INT)),0) LEVEL FROM loyalty.events.adobe_app_events WHERE EVENTTYPE = 'element_clicked' AND DATE(TIMESTAMP) >= DATE '2023-11-01' AND _TIMHORTONS.INTERACTION.PATH = '/timswordchallenge' AND _TIMHORTONS.INTERACTION.ELEMENT.NAME = 'play' AND _TIMHORTONS.LOYALTY.ID IN (SELECT DISTINCT registeredAccountId FROM loyalty.users.customer_base WHERE LEFT(loyaltyCustomerId,4) IN ('0463','0473')) GROUP BY 1 ) GROUP BY 1 ORDER BY 1 | |
Points Issued by Channel | WITH OFFER_BASE AS ( SELECT MONTH_DT, SUM(CASE WHEN A.TAG IS NULL AND LEFT(A.EXPLODED.OFFERID,11) = 'EARN_POINTS' THEN A.EXPLODED.TIMSPOINTSEARNED ELSE 0 END) AS BASE, SUM(CASE WHEN LEFT(A.EXPLODED.OFFERID,11) <> 'EARN_POINTS' AND A.EXPLODED.OFFERID IS NOT NULL AND A.TAG IS NULL THEN A.EXPLODED.TIMSPOINTSEARNED ELSE 0 END) AS OFFERS FROM (SELECT LAST_DAY(TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd')) AS MONTH_DT, TAG, TRANSACTIONID, POINTSEARNED, coalesce(cast(isCustomerServiceVisit as string), '') as ISCUSTOMERSERVICEVISIT, EXPLODE(APPLIEDOFFERDETAILS) AS EXPLODED FROM PRODRT.CURATED_POINTS_EVENTS A WHERE TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd') BETWEEN DATE '2024-05-01' AND DATE '2024-05-31' --UPDATE THIS AND LEFT(BARCODE, 4) = '0463' AND COALESCE(PARTNERID, '') = '' AND ISCUSTOMERSERVICEVISIT IS NOT TRUE ) A GROUP BY 1 ), ALL_OTHER AS ( SELECT LAST_DAY(TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd')) AS MONTH_DT, SUM(CASE WHEN B.TAG IN ('DAYPART_CHALLENGED_COMPLETED','PRODUCT_CHALLENGED_COMPLETED','FREQUENCY_CHALLENGED_COMPLETED') THEN B.POINTSEARNED ELSE 0 END) AS CHALLENGES, SUM(CASE WHEN LEFT(TAG, 4) = 'RUTR' THEN POINTSEARNED ELSE 0 END) AS RUTW, SUM(CASE WHEN LEFT(B.TAG, 6) = 'HOCKEY' THEN B.POINTSEARNED ELSE 0 END) AS HOCKEY, SUM(CASE WHEN B.ISCUSTOMERSERVICEVISIT = 'true' THEN B.POINTSEARNED ELSE 0 END) AS GUEST_CARE, SUM(CASE WHEN UPPER(B.TAG) = 'WORD_CHALLENGE_LEVEL' THEN B.POINTSEARNED ELSE 0 END) AS WORD_CHALLENGE, SUM(B.POINTSEARNED) AS TOTAL_POINTS FROM PRODRT.CURATED_POINTS_EVENTS B WHERE TO_DATE(PARTITION_DATE_KEY, 'yyyyMMdd') BETWEEN DATE '2024-05-01' AND DATE '2024-05-31' --UPDATE THIS AND LEFT(BARCODE, 4) = '0463' AND COALESCE(PARTNERID, '') = '' GROUP BY 1 ) SELECT A.MONTH_DT, BASE, OFFERS, CHALLENGES, RUTW, HOCKEY, GUEST_CARE, WORD_CHALLENGE, TOTAL_POINTS FROM OFFER_BASE A LEFT JOIN ALL_OTHER B ON A.MONTH_DT = B.MONTH_DT |