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This document summarizes objectives and main tasks to be performed during an IP warming with a Braze instance |
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1️⃣ IP Warming Description
What is IP warming? It’s a process to establish a positive reputation for a new or previously dormant IP address, by gradually increasing the volume of emails sent from that IP address.
What do we want to achieve? The objectives are:
Enhance our email deliverability rates
Improve engagement with our recipients
Reduce the risk of our emails being marked as spam
How should we structure our IPs? Many ISPs and email access providers no longer only filter by IP address reputation. For this reason, in addition to warming up your email IP, we also recommend having separate domains or subdomains for marketing, transactional, and corporate mail.
2️⃣ Documentation for IP Warming and Sending Schedule
Confirm that your first content is highly engaging and maximizes the likelihood that users click, open, and engage with your email. Always prefer well-targeted emails to indiscriminate blasts when warming IPs.
Increase gradually the volumes sent by day
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