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Workstream

Opportunity

Description

Timeline

Owner

Status

Next Steps

KioskKIOSK

Lock Open Coupons

Change kiosk visual for open coupons (eg. adding phone icon) to encourage app download and sign-ups, without damaging coupon sales.

April

Comms

Boost POP execution

April

Crew

BK DE / Tillster

Discussion ongoing

BK DE to confirm appropriate setup for open coupons and provide guidance to Tillster.

COMMS

Boost POP execution

Guarantee perfect execution of materials in-store. Potentially organize tour with District Managers to verify execution checklist.

April

BK DE / Digital

Discussion ongoing

BK DE & Digital to create checklist and define execution plan.

CREW

Reinforce Training

Reinforce training with of crew members. Highlight difference between loyalty program and coupons and provide guidelines for app download and sign-up.

AprilCrew

BK DE / Digital

Discussion ongoing

BK DE to confirm possibility to reinforce crew training.

Hosting

Start active hosting from crew members.

April

BK DE / Digital

Discussion ongoing

BK DE to confirm feasibility in-store.